Web Design

What Is Website Design? Static & Dynamic Explained

Website design refers to the design of websites that are displayed on the internet. It usually refers to the user experience aspects of website development rather than software development. Website design used to be focused on designing websites for desktop browsers; however, since the mid-2010s, design for mobile and tablet browsers has become ever-increasingly important because Google’s plan to boost the mobile-friendly algorithm.

What Do You Mean by Website Design?

Website design is the process of website development, which is used to create a website. It focuses on many factors such as user interface, layouts, and visual imagery to make the website easy. It encloses various aspects like content production, webpage layout, graphic design, etc.

Elements of Website Design

Website design is created by many layouts of a web page or the entire website. It might include anything from the creation of layout designing as an image to the complete implementation of the designing as a webpage using images, programming, or software, etc.

Website design is a process of collecting new ideas and arranging, and then implementing them. It is guided by certain principles for a specific purpose. It is very similar to the process of creating web pages to present the content which the end-users can access through the internet by using a web browser.

What Is The Purpose of a Website in Business? 

A website is neither concerning you nor your company. It is concerning your prospects and their desires. And the communication is a very clear, specific and persuasive manner to their desires. The main purpose of a website is to deliver specific as well as helpful information to a specific user or audience.

Due to which, the readers can learn something new. These websites are the collection of actionable information, tips, and tricks, support information, instructions, guidance, directions, fix, and repair, etc.

If you are going to start a new business and searching for a new business idea or if you want to people know about your business, then it is bound to have a website of your own so that people can visit the site to get more and more ideas about your product as well as services and you can get more and more traffic on your website. Some purposes to design a website are described below;

There are many types of websites available. The purpose of an e-commerce website is to sell the products to the users. And the purpose of service-based business websites is to convince the website visitors that they should become the customers of the company.

Type of websites

Source Code – https://internetdevels.com

Why Do We Need a Website?

Having a website will attract new customers towards your business to make you more money. By using a website, you will get a chance at capturing a share of this market. As most of the people still do their research against their competitors, here websites can help you to convert more of your existing referrals. By having a website, you can add instant reliability to your business.

It boosts your integrity as a legitimate business. A website may allow you to make a very strong impression with a well-designed introduction for your business. It can also help you in showing your expertise and better position of your business.

A website is more affordable than the traditional method of advertisement. It is the easiest method to keep all your information up to date. If you want to start a business, then the website is your priority. A website will pay dividends by giving you new customers or else building your brand.

Traditional marketing vs Digital marketing

Generally, you waste your valuable time in taking calls, trading emails, sending out proposals, or communicating with potential as well as existing customers, etc. But whenever you are having your website, it can save you precious time by giving answers to common customer queries.

Which Features Will Lead to Better Website Design?  

Whether your goal is to increase brand awareness or to sell your product or to expose your brand, effective website design can be the best way. It is the way by which people get to know about your brand. For this, you should make your website a unique one. To make the website unique, you have to follow some steps. Few of these factors are explained below;

  • Clear, User-friendly Navigation – For designing an amazing website, you have to remember that your website must contain a user-friendly navigation scheme. Such a scheme allows visitors to quickly find the information. There are such links available that are easy to find and understandable. 
  • Search Engine Optimization – The best way to attract visitors is search engine optimization. You have to insert such social media Networks, search keywords in website content, appropriate link profile, etc that your website will look attractive one. It also helps in improving your website ranking and your website speed. 
  • Quality Web Content – This factor is having a vital role to make the website a unique one. People used to browse websites to get more new information. Users desire information daily and want it to deliver in a fast and reliable manner. For a business website, content should include important information. For retail sites, high-quality pictures of their products are very useful.     
  • Web Compatibility – The different types of platforms which one can able to view a website design, present a challenge to developers. A site should depend on various resolutions, browsers, and screen sizes with the increasing popularity of mobile devices or websites. 

Why Website is Important For Business?

Most of the people are looking for information which will make their purchasing decision smarter. According to the eCommerce Foundation, many users will research product information before they make an online purchase. For all these things, you need a website. The website is the backbone of all businesses. It used to support you in all your digital marketing efforts.

Research Before Purchase

Some benefits of having a website are given in the following points;

  • Convenient – Smart businesses realize that they have their website housing their services and products so that existing, as well as potential customers, can able to browse online for the products they want to purchase.
  • Cost-effective – A well-developed website along with the online solution gives many benefits and cost offers.
  • Credibility – Many people will search the internet for a service or product to check out their credibility. When you offer such services or products or positivity to your business, which in turn delivers more new businesses.     

What is Static and Dynamic Website?

A website is defined as a collection of web pages that may contain images, videos, audios, text, etc. It can be of two types, such as; static website and dynamic website.

  • Static Website – It is a basic type of website which is very easy to create. There is no need for database design and web programming to create this website. Here, the web pages of a website are coded by using HTML. The codes are fixed for each page, for this, it looks like a printed page.
  • Dynamic Website – It is a collection of dynamic web pages whose content changes dynamically. It accesses content from Content Management System (CMS), or also from a database. It uses server-side scripting or client-side scripting or both to generate dynamic content. 


Static and dynamic website



Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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