Web Design

What Is Graphic & Logo Designing? Explained

” Graphic designing is the process of visual communication and problem-solving through the use of typography, photography, and illustration.”

What Is Graphic Designing?

Graphics design is a comprehensive part of the latest trend in visual communication. It distinctively pacifies the creative purpose of the digital applications, as well as published a hard copy. Graphic designing is an effective way to present certain objectives creatively relating the words, symbols, and images. The term ‘graphic designing’ defines the interactive layouts for visual communication to meet the goal of user experience optimization. The optimal UX aptitude of graphic designing requires the association of three metrics – meaningful, usable and pleasing.

What Is Logo Design?

Logo design is interlinked with graphic designing. A logo is a graphical and creative representation of brand recognition methodology. A logo is a precise form of graphic emblem, marks, alphabets and symbols used to promote a business or service. The abstract method of logo designing essentially associates two things engaging concept and creative execution. Logo design is a distinctive, appropriate, practical and precise form of graphics designing.

How Graphic And Logo Design Works?

Graphic designing and logo design serves the purpose of visual communication in an interlinked way. The essential roles played by a logo and graphic designing are the following:

  • The redefined and creative approach of graphics, designed with meaningful metrics explicitly meet the purpose of information delivering.
  • The versatile and interactive appeal of graphic designing helps to influence the intended consumers about any business, service or products, methods and more.
  • Thus graphics design drives the user accessibility towards the optimum level. Graphic design strongly boosts the potentiality of marketing.
  • It’s aesthetic appeal easily engages the viewers to think about the delivered information.
  • Graphics designing is a compact method of visual communication, in which meaningful images, eye-soothing color and artistic use of typography attract the attention of viewers.
  • Logo design is a very bold approach of brand making, used not only for the digital platform but also for a printed application.
  • An aesthetically designed logo creates an instant impact on the mind of the viewers about the company,
  • The visual audience gets a precise idea about the dealings of the company from meaningful logo design.
  • So, the great advantage of a beautifully designed logo is that it is a very intensive option to connect the emotion with the information at first sight.
  • Thus logo design works in a creative and practical way to store the brand awareness in memory of the viewers using human’s emotional aptitude.

Why Graphic Designing Is So Important For Visual Communication?

Graphic designing is a diligent tool to communicate with intended viewers in a trendsetting way. It is able to deliver a convincing message to the targeted audience from the company in an interactive way. Graphic design is a kind of artistic reflection of implied marketing sense. The artistic appeal of graphic designing can efficiently serve the objectives and certain purposes of branding. Graphic design plays a crucial role to create an impression on the mind of the intended visual audience. Graphics design is also able to manifest the marketing aptitude through multiple effective from including websites, business cards, leaflets, brochures and more. Therefore, graphic designing has an impressive application in different fields such as packaging, branding, magazines, books, etc.

Why Logo Designing Is So Important For Visual Communication?

Logo design is an associated and creative form of meaningful symbols and words. So, it can easily influence the public perception of any company or service. Actually, logo design is an important method of effective branding investment. A precise combination of text and visual imagery make logo design a predominant tool to serve the important purposes of business. Firstly, It creates an aesthetic symbol to help people to recognize the company or brand. Secondly, the artistic aptitude of logo design leaves a strong impression of the brand on the viewer’s mind.

How Graphic And Logo Designing Is Done?

To deliver engaging and impressive design, the entire process of graphic and logo designing is divided into multiple phases. Those the following:

Definition phase

Step 1: Creative Briefing – It is the initial step of the entire designing project and in this stage, the designer has to collect meticulous information about the project.

Step 2: Research on Contemporary Metrics – In this phase a designer analyses the rival’s tone, pattern, and standard to beat the popularity.

Step 3: Brainstorming Concept – In this phase, a designer combines the experience and trendy ideas for conceptualization.

Creation Phase

Step 4: Sketching – In this phase, the first thing is manual sketching, done by the designer minutely.

Step 5: Design Building – In this stage, the designer associates all the metrics and trendy concepts to form the design practically. And in this stage, the designers use a number of digital tools like photoshop, illustrator, coral draw, after effects to make the digital incarnation of the design.

Step 6: Refining – After completing the design, the designers should judge it frequently, as before sending to the client they can rectify the errors.

Feedback Phase

Step 7: Presenting – This is a very important stage of graphic or logo designing, as the designers can get a scope to convince the clients with their own perception over their direction.

Step 8: Revisions – In this stage, all the minute editing and changing are done to complete the design.

Delivery Phase

  • Step 9: Final Delivery – In this phase, the ultimate design becomes ready to deliver the clients.

Are Graphic And Logo Designing A Really Good Career?

The prospective career in graphic and logo designing field is full of opportunity but not for all. This profession requires extreme patience, high level of creativity, great intelligence and artistic insights, as well as efficiency in a technical field. Otherwise, the benchmark advertising agency and marketing enterprise appoints graphic and logo designers with a high salary.

Scope Of Graphic And Logo Designing In India: Current Scenario And Future

In India, the logo and graphic designers can get the high package as an employee in the design required creative fields like an advertising agency, electronic media, packaging, marketing enterprises, etc. Many get lucrative offers for the layout designer post in the reputed magazines.

Now, India is booming digitally. So in the coming days, lots of opportunities will knock the door of efficient designers, have good grip in image editing and designing software like, Indesign, Illustrator, Adobe Photoshop, Corel Draw, After Effects and more.

Above all the scopes and opportunities, the logo and graphic design market in India are bit competitive so to get the right value of creative talent, the graphic designers should have basic knowledge of web designing. It will help them to get good designation in a designing firm.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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