What Is Google Analytics? Importance of Google Analytics – Explained

“Google Analytics is a free website analytics service offered by Google that gives you insights into how users find and use your website.”

What is Google Analytics and How it Works?

Google Analytics is an application that helps to provide webmasters with a variety of information about the activity that takes place on the website. It enables your business website to know about how much visitors and traffic come to your website daily. Moreover, it also helps to make you available who are visiting your website and for how much time visitor stay.

It is effortless to access Google Analytics. It tracks all the data of the website with the help of unique tracking code that a website owner installs on every page of the website. This code is a small snippet of JavaScript or a coding language that runs on a visitor’s browser when they access those pages.

The code of JavaScript works with a large JavaScript file on the Google server to collect all the information about the visitors. This code also set a cookie on each visitor’s system to provide anonymous information to create user i.d.s.

Why is Google Analytics Important?

Google Analytics is an essential tool of digital marketing and used by almost every business owner. It allows to measures of the result and activities of the individual campaigns in real-time and also compares the data to previous data.

It also makes you available with actual report and analytics of the activities that are running to your website. Google Analytics shows you which content gets the most visitors average duration and bounce rate for the individual page so that you can more analyze and optimize for better engagement and results.

SEO (Search Engine Optimization) is the most crucial aspect of your business growth. Google analytics helps your SEO sites in many ways. When you come to know visitor’s demographics and interest, you can create more targeted content and get better visibility on search engines.

Moreover, Google Analytics allows you to monitor from which device your users are coming. If you are receiving a similar amount of visitors from each platform then it may be a hassle with your website or user’s device.

Is Google Analytics a Good Career?

According to the studies, more & more aspirants are choosing Google analytics as their career because it has numerous opportunities and advantages. Google Analytics is a profession which is in demand nowadays. The scope of Google analytics and opportunities is anticipated to grow in the years to come.

There are three major types of data analytics job opportunities such as prescriptive analytics, predictive analytics, and descriptive statistics. Focusing on these niches can help you to get competitive advantages in specific areas. It also enhances the relationship between customers and businessman.

Especially for B2B companies, big data analytics gives better insights about their customers and reduce the risk of guesswork. Furthermore, Google analytics render good salary package according to the profile. If you are keen to make your career in data analytics then start-up with recognized brands, this will help you to create a growth opportunity in the future. Alongside, it will also enhance your skills.

So having some knowledge about Google analytics can give you an advantage in a job.  

Qualifications and Skills Required For Becoming a Google Analytics Professional

If you intend to become a Google analytics then you have to pass the Google Analytics Individual Qualification (GAIQ) exam with 80% marks. Once you clear this exam, you will become a certified Google Analytics professional.

It is worth to get certified in Google analytics but for a better future, you need to start with a good background. There are couples of analytic skills which you need to include in your process and they are like 

  • Analytical skill- It has the ability to gather, view and analyze all forms of information in details.   
  • Numeracy skill- This skill refers to mathematical which include a wide range of abilities like having good knowledge of figures and numbers of mathematics that plays a vital role. 
  • Technical & computer skill- All it means that one should possess a basic knowledge of statistics and need to be familiar with a few computer software and tools. 
  • Business skills- Some major skills must need in business-like decision-making and problem-solving skills. 

Along with the aforementioned, some other skills like attention to details, communication, political skills, patience and many more are also required.

Scope of Google Analytics in India: Current Scenario and Future

Business analytics has a vital role in the growth and development of the companies and Google analytics is one of various. A profession in Google analytics can fulfill the requirement and give a fruitful scope.

It gives ample scope for learning and growth. If we talk about the current and future scope of Google analytics then it makes your tasks too much easier. Like everything is available on the internet today. The Internet has transformed the world into a new way for an instant: foods are available on your doorstep now, gone are the days when you need to stand in a queue in banks for long, everything means every product will deliver to your home in no time.

All these things are directly or indirectly connected to Google analytics which has a wide scope in India now. It is a very important role which uses statistics to decode customer insights. The future scope of a Google analyst is very bright. The concept of Google Analytics is a combination of analytics, programming, current tools, etc.

It helps you to increase upon existing data, secure them, and then make them available for the future. This is a better and productive way. It helps the company to minimize the risks. The advantage of Google Analytics in the future is that it helps individuals to connect with the advanced technologies.  

How Much Salary Can I Get as Google Analytics Fresher?

Salary of Google analytics depends on the knowledge of the candidate. The estimate is based upon Google analyst salary report which is provided by employees or estimated based upon statistical methods. When factoring additional compensation, and bonuses, a Google analyst can expect to make an average total payment. For a Google Analyst fresher, the salary expectation will be within 10K per month.   


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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