What is Social Media Optimization ?

Social Media Optimization (SMO), as the name suggests itself; is making the best or most effective use of social media for gaining attention to any brand, product\service or we can say for promotional purposes. In Digital Marketing language we can define it as the tool by which you can increase traffic or visits on your site through the promotion on social media like on Facebook, LinkedInyoutube, twitter, blogging sites and many more social networking sites. In General, SMO is similar to SEO in the context of goal because goals are to generate web traffic on a site by increasing awareness about it. The methodology that SMO follows is to create interesting content on social media ranging from catchy text to attracting pictures and video clips that help in engaging people with that site and makes them share it further. Examples of engagement of people with the site are, liking and commenting on posts, retweeting, sharing, tagging and promoting them further. According to Danny Sullivan,  the term ‘SMO’ was first used and described by marketer Rohit Bhargava in his blog in 2006. Bhargava gave 5 rules of SMO and stated that anyone can increase traffic on their site if they follow them, And those are-

  1. Increase your linkability.
  2. Make tagging and bookmarking easy
  3. Reward inbound links
  4. Help your content to travel via sharing
  5. Encourage the mashup, where users are allowed to remix content

Social media is a world itself now, and if you want to learn How to promote your business or digital marketing, you will have to dive in that world and for that, you can join digital marketing institute. It has been seen from recent years that social media or the social web is pulling people at its side very fastly, and now the situation is, 1 among every 6 people is now using social media. So it’s the high time for marketers to use the opportunity given by technology and promote their brand or site with an accurate strategy.

You are not unaware of Facebook’s one billion active users of every day and that is why it has become the biggest platform for promoting one’s business by driving traffic to their websites. Thre are 3 million businesses that advertise on Facebook.

But only with an accurate strategy, you can get benefit in your business on social media in many ways like heavy traffic, relationship building, customer’s satisfaction, and a good customer care. Some of those strategies are mentioned here and to learn more you can join digital marketing training. Firstly you will have to read the mind of your readers, means which type of readers you are targeting and what they actually want to find. Next is to choose most effective channels or social site to display like display where you can get more and interesting traffic about your business. Your content may include blog posts, pictures, quotes, videos, jokes, quick tips, infographics according to the social site where you are displaying and to whom you are displaying.  Next and the main thing is sharing but sharing is not possible without followers. Means if you don’t have followers than advertising there ( social site) is useless, so for gaining followers firstly you will have to follow people randomly and most of decent part of them will follow you back. And after you start getting followers in bulk you can change your focus from there to the content. Your content should be so attractive and useful so that people share it fastly and you can gain your web traffic fastly.



Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

4 thoughts on “What is Social Media Optimization ?

  • Such a great Post. I do SEO for my business promotion so this post very useful for me, South Africa business listing Sites is a great skill that depends on a couple of factors that are very well explained. Thanks for sharing a great list of Directory Submission Sites.

  • Rahul bisht

    Hi, Thanks sir for such a relevant information. Social media optimization is mainly used increase the awareness of a product or brand, Which help to connect with a customer and also to make a new customer. There is an indirect and direct benefit of SMO the direct is you get more customer and clients and the indirect benefit is from an extra link pointing to your website from your profile.

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