Mobile Marketing

What Is Mobile Marketing? Explained

Do you also want to know what is mobile marketing? Are you also looking forward to using mobile as an advertising platform? If yes, then you have landed on the right page.

What is Mobile Marketing and How it Works?

Mobile Marketing is defined as the art of marketing your business to appeal to mobile device users. It provides potential customers as well as the existing customers using smartphones with personalized. It is a multi-channel digital marketing strategy, whose ultimate aim is to reach a target audience and boost their sale on their tablets, smartphones, other mobile devices, via email, MMS, websites, SMS, and social media and other apps.

Mobile marketing is a promotional activity designed to deliver smartphones, cell phones, and other handled devices. This process is very similar to the advertising of electronic channels such as graphics, text, voice messages, etc. 

Mobile marketing works to obtain the best visibility against all of the competitors in the app store. There are many ways for obtaining the best visibility. With the help of this strategy, anyone could advertise an application even pay to have the users use the application.

Why Is Mobile Marketing Important? 

To keep up with the updates in the technology, businesses require starting their marketing efforts.

why mobile marketing is important

So, the followings are the factors by which, mobile marketers require to evaluate as part of their digital strategy;

  • Mobile commerce and mobile marketing Go Hand-In-Hand 

Customers are using their mobile devices to purchase items from eBay, Amazon, and many other e-commerce platforms. Many businesses are developing user-friendly websites and portals to facilitate sales. Those businesses develop integrated mobile campaigns; will guide the consumers from product introduction to the sale. 

  • Mobile Marketing Reaches A Broader Market 

Smartphones and tablets are introduced as a very popular communication tool. They are cheaper, smaller, lighter and portable as compared to computers and laptops. Manufacturers are also responding to the customers’ demand. According to the demand of the consumers, they are developing faster, less expensive and more powerful mobile devices. 

  • Shoppers purchase in stores

This mobile technology provides the opportunity to shop and compare while they walk down the store. The businesses which are having mobile marketing campaigns may the advantage that an easily navigable website and SEO can give your business an edge when the customer is ready to purchase.     

How Mobile Marketing is Done?

Mobile Marketing can be done through the following various resources;

  • App-based Marketing

While most of the mobiles are engaged in its apps, you no need to create an app yourself to get in on the action. Services such as Google AdMob help the advertisers in creating mobile ads that appear within third-party mobile apps. 

  • In-game Mobile Marketing 

It refers to mobile ads that appear within mobile games. In ads in a game can appear as banner full-page, pop-ups, image ads or even video ads that appear between loading screens. 

  • Location-based Marketing

These are the ads that appear on a mobile device based upon the user’s location. It is relative to a specific area or business. 

  • QR Codes

These are such codes scanned by the users. The users are then taken to a specific webpage that the QR code is attached to. These codes are often aligned with mobile notification.

Is Mobile Marketing a Good Career?

Mobile marketing is also a branch of Digital Marketing. And yes, mobile marketing is a good career. 

Mobile has become associated as an integral part of our life. And more use of smartphones regularly brings forward an idea for the development of this technique. This technology is going to change your business or organization. It provides you the access to more users and then exposes to the new market trend. According to the changes, it also helps you to grow. 

In today’s world, most of the people access the internet through mobile rather than laptop, PC or desktop. The portability feature of mobile enables users to get in touch with the world through the internet from anywhere anytime. An increasing number of the internet, as well as mobile users, drag a revolutionary trend in the marketing sector, which is nothing but known as mobile marketing.     

Qualification and Skills Required For Becoming a Mobile Marketing Professional?

The followings are the skills required for becoming a mobile marketing professional;

  • Data Analysis 

It makes any mobile marketers’ eyes glaze over. It requires a new team member of the profile data analyst. The analytical knowledge is very necessary for the art of mobile marketing. By analyzing all the information well and then optimizing through the insights gained they have been able to increase profitability significantly to millions a year. 

  • Developed skills with technology tools and platforms

Being a marketer, you have to manage the advertising agency. First of all, they need to understand the main objectives of the technology. 

  • Make your Site Mobile-Friendly

The primary issue you must do before you begin a mobile promoting campaign is to form your website mobile-friendly. This factor plays a very good role in making a career in mobile marketing.

Scope of Mobile Marketing in India: Current Scenario and Future?

As technology is growing day by day, no longer businesses or organizations rely on traditional marketing. Consumers demand more for the attention and the marketers have to deliver. There are many opportunities created every time for the people. And the scope of mobile marketing in the future is going to get brighter in the coming years. So, some ways are explained below;

  • Drastic Changes in Traditional Marketing

To fulfill all the needs or requirements of the customers is the highest priority of every business or organization. Now, a small thing can be found on the internet. Consumers, as well as the marketers, are going vigorously over this digital world. It is visible that the real estate giant is targeting people with real-time pictures. 

  • Reaching Global Markets

Through digital platforms like Instagram, Facebook, LinkedIn, and Twitter, one can reach to reduce to the audience of any corner of the word. To improve products for the business, you have mainly focus on the audience or customers. 

Mpbile marketing stats

How Much Salary Can I Get as Mobile Marketing Fresher?

Here, in the field of mobile marketing, the salary of a person depends on the skills. If a person knows app-based marketing, in-game marketing, or location-based marketing, etc, then the salary expectation of that person must be high. In the case of fresher, which are having a little knowledge, and then the salary expectation will be within 15K. 


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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