Lead Generation

10 Best CRM Software For Lead Management

The sole objective of any business is to maintain communication with clients and generate leads. Businesses do many things to gather attention of targeted customers. And they can do things in a better manner, if they take help of the CRM technology. Here I’m listing 10 best CRMs for business and client management.

  1. Salesforce Sales Cloud Professional

Salesforce CRM helps in managing and analyzing customer interaction data. It creates a complete setup that helps in sales process in the long run. It works as a tool to sell more leads and close more deals. Its biggest advantage is that it helps businesses in creating a cohesive sales process that gives more revenue.

  1. NetSuite ERP

This CRM adopts a new approach to manage the leads and push growth. It has proven capabilities to streamline business process and operations. It provides real-time visibility and helps in expansion and growth of business.

  1. Apptivo CRM

It is a cloud-based suite of business apps and it is integrated to help in operating business from end to end. Apptivo CRM is best suited for small and medium-size businesses as it provides enterprise-grade tools at a comparatively low price. It has over 50 integrated apps for invoicing, inventory tracking and other similar jobs.

  1. Zoho CRM

It allows users to integrate information collected from different sources including emails, social media interactions and in-app phone conversations. It is helpful in coordinating workflows from information integrated. Zoho CRM has the advantage of working with iOS and Android mobile platforms. Users can work on their mobiles and get notified by leads from nearby customers through Google Maps.

  1. Contactually CRM

It is a cloud-bases suite of tools helpful in tracking and monitoring communication with customers. It provides a suite of useful tools that can help in tracking, monitoring and analyzing communication with customers. It has cloud and mobile integration with which clients can access the tools online.

  1. Nimble CRM

This cloud-based tool is developed for small and medium business organizations. Its emphasis is on connecting clients with customers through social media. It has a social listening feature that fills in contact information from different social media platforms. It also analyzes contacts; determines social media presence of customers and suggests keywords and topics for discussion and also rates contacts according to their importance.

  1. iContact

It is good for email and social media marketing services. iContact makes a great could-based tool for small and midsize business organizations. Its advantage is that it enables users to send HTML-enabled emails and also social media messages for lead generation.

  1. Insightly

It is a full-suite CRM that helps in a wide range of business management tasks in addition to communication. It has a CRM package that includes tools for task assignments, customer management and communication. The software also features contact and lead management. The team members can access all the info and avoid conflict of interests with the CRM.

  1. Microsoft Dynamics CRM Online

This CRM is great for managing customer relationship with the objective to increase engagement to foster sales and service. The software is fully developed and equipped to help in end-to-end business management. It can help in everything from managing customer relations to enterprise resource planning.

  1. Pipeline Deals

It is a hosted CRM system developed to track customers and generate leads for businesses. It is a subscription based CRM service that is helpful in driving sales-oriented customer services. The CRM packs a contact and lead management feature for improve workflow between various teams.


Lead management is vital for any business organization as it is helpful in tracking clients and developing leads through meaningful communication with customers. There are many ways lead management like email, social media and personal interaction. Also there are many tools for lead management. These tools can also help in digital marketing in the long run.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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