8 Simple Methods To Optimize Facebook Business Page

Social media has an advantage that is provides traffic for free. You can easily optimize your Facebook page for greater visibility and traffic. Here I’m discussing 8 ways to optimize Facebook page.

  1. Choose the right name

First impression is the last impression. When it comes to Facebook optimization, it becomes mandatory you find right name that reflects your business in letter and spirit. Also you should remember that the Google will look at the first word of your Facebook page title. If you stuff the title with generic keywords then you will lose value. It won’t help in customer engagement that is the real objective Facebook Business Page optimization.

  1. Custom your vanity URL

When you sign-up with Facebook, you get a dynamic URL but you have the opportunity to customize your address. Try writing a unique URL that is attractive and easy-to-remember. If you can match the vanity URL with Facebook Business Page title, you can boost your brand recognition. The URL will give you quick recognition.

  1. Fill out your profile

Don’t leave your profile blank as it is unprofessional. Fill every detail including your avatar, bio, cover, photo and everything that is anyway related to your Facebook Business Page. Also maintain consistency to improve user engagement. There are many things you can do to improve your Facebook activity.

  1. Pay attention to “About Us” section

About Us section is important as it provides information about your physical address; your services; working hours and so on. If you can provide comprehensive information on your business, you can build reliability and improve online reputation in the long run. Similarly, you need writing apt meta description that is brief in size but revealing in meaning.

  1. Stuff keywords on your business page

Keywords can play a crucial role in highlighting your presence on Facebook. You should know where to place keywords. For instance, the keywords should be in URL, page title and About Us section as these keywords will be visible on first page. The Facebook Business Page title should similar to the title tag and the short description should work as meta tag. Also you should avoid over stuffing of keywords.

  1. Provide your phone number and address in your Facebook Business Page

Complete physical address including city and street helps in indexing the business in local business listing. Your Facebook Page shows your business category but it isn’t sufficient for taking advantage of local business listings. Fill complete address with street location, zip code and phone number to attract Google.

  1. Optimize Facebook updates

The first 18 characters of Facebook pasts are considered as meta tags by a search engine. Search ranking of posts are determined by these words. If you aren’t attentive to the first 18 words of your Facebook pasts then you will lose ranking to others that can optimize their posts.

  1. Keep an eye on new features

Facebook is continuously upgrading its platform for more benefits to the users. New features are introduced from time to time and also the users are provided liberty to customize the new features. You should keep an eye on new features and plan how you can take advantage of the new activities allowed by Facebook.


Facebook is taken as synonym for social media. In digital marketing, users are everything and Facebook has millions of users and what is more amazing is that number of Facebook users is increasing with each passing day. Here you can find millions of followers that could become your customers in the long run. If you can keep your Facebook page optimized and also you keep working towards improving the page, you can take advantage of Facebook traffic.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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