Social Media

9 Important Factors In Social Media Marketing

Social media marketing

Social media marketing could be overwhelming especially when you are doing it first time. But you should try concentrating all your efforts in right direction. Here are 9 important tips for a successful social media marketing strategy.

  1. Realistic and measurable goals to achieve

You don’t need taking pain for posting content on every social media platform as there are tools that can do this job in a disciplined manner. But you need determining your goals with this content. It is only after posting content with a definite objective in mind that you will be able to determine success.

  1. Regular postings on the platforms that give better ROI

Create an editorial calendar to make postings on different social media platforms. Mention days and type of posts to be made on media channels on the calendar. You need making regular posts on Twitter as fewer posts will get buried under the labyrinth of posts in user’s feed. Similarly, you need choosing posts from videos to pictures and from classifieds to articles according to the media platform.

  1. Post only high-quality content

Make your content interesting in addition to making it informative. There is too much of information and education available on the web and people are fed of teachings and lessons. What they like are surprises and bargains and they share the content they like.

Types of interesting content

Try different ways of creating interesting content and keep changing the ways to keep the content fresh.

  1. Proper allocation of budget and resources

Social media marketing could be an expensive affair, if you aren’t certain how much to spend on which media. Start with small budget like Facebook ads that you can schedule for days and even months and then pause the ad. You will be charged only for clicks.

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  1. Work delegation

Social media marketing involves blog posting and uploading videos and images. Since there are many media channels and each channel as a specific requirement, it becomes difficult to manage single-handedly. You could think of using tools for making posts but it is better to involve experienced managers for handing your social media accounts. Posts made by tools lack personal touch that attracts viewers.

  1. In-depth research

Do some homework before going to social media. Study your current position in the media and also study how your competitors are doing. Read their posts and compare their position with yours. The study and comparison will give you invaluable data regarding your social media position and help in making a strategy that works for your business.

  1. Follow latest trends

Social media is always buzzing with activities. People keep doing many things on social media. Your job is to keep an eye on latest trends and find opportunities to introduce your business in the media channels.

What social media for:

  • Brand mention
  • Industry trends
  • News and Info on the competition
  1. Track posts and determine progress

If the results aren’t measurable then all the work done on social media will go in vain. If you’ve determined objectives then you should be able to track and determine progress.

  1. Leverage paid, owned and earned marketing

Combine all the efforts to make a concerted effort to push your content across social media channels. For instance, write an interesting blogpost and upload it in your blog and then market it through Twitter.


The power of social media is incredible. It has the ability to turn fortunes of companies overnight but you should know how to approach the social media that is also the most happening place in digital marketing. Here nothing to unnoticed but some content pieces goes viral. As a responsible business, your objective should be to channelize all your efforts for best results.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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