Content marketing is a great way to attract visitors; build relationships; generate leads and establish reliability. But you should know what type of content suits your needs most and how to leverage that content type.
Here’re 10 most common content types available for marketing
Roundups work if you know how. If you explore the web, you will find that the most popular posts are Roundups. Also, it is easy to do Roundups. You only need searching the hot topics and approach the experts participating in the content marketing. Another way is to run a survey using Google Forms or TypeForm.
This content type can boost web traffic with immediate effect and also it can help in generate quality leads in the long run. For a Webinar, you need choosing a topic and inviting experts to give a presentation on the topic. It is an opportunity to build a business relationship with experts and influencers.
People spend more than an hour listening to Podcasts. And there are hundreds of topics that can be covered in Podcasts. Your only job is to search topics relevant to your business and find educational content for the topics to run podcasts.
4 Email Series with Experts
Email marketing is evergreen. It is relevant even today and you can make it more interesting by starting a series of emails on interesting topics. Also, involve industry captains and experts in the series.
When you have a large series of emails, you can convert the discussion into an interesting Ebook. An experienced web designer can easily create an attractive Ebook using pictures matching with the emails and turning the content into a nice PDF file.
It is the most popular form of web content as it is always new and valuable. Also it is easy to interview an influencer and expert. You need preparing a detailed questionnaire related the topics the experts talked about and talk to the experts in a friendly manner.
7 Product reviews
When you look for a product, you also look for expert review or opinion on that product. It is because of your inability to understand the technical factors of the product. An expert can make things simple and understandable. Product reviews help in e-commerce more than any other website.
Some blog posts are all about useful tools marketers can take advantage of. These blogs never go out of style as they provide quality education in a pleasing manner. What you can do to make a list relevant is to keep it updated with new technology.
It is the most popular of all content types as it includes research work on a given topic. The objective of research work is to bring out quality content from reliable sources and present the content in an understandable manner. Also, there is no need to wait for suitable time to publish research work.
10 Guest Posts
It is free content but at the same time it is most difficult to get. Digital marketers look for platforms to post their content but they offer little value in their content. You should try involving influencers in your blogs or you should make a post only after doing thorough research.
Content marketing is definitely hard work but it is the most convenient way of fostering relationships with influencers and experts. You can choose a content type that suits to your business most and start using the content for marketing your business. Content could take some time in giving results but it is certain that hard work bears fruits.
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