Content Marketing

How To Get Fresh Ideas For Content Marketing?

Content writing is a part of digital marketing but this part is the hardest part of online marketing. Writing on different topics is a tough nut to crack especially when you have no idea on what to write about. But you will find writing content an interesting job, if you have plenty of ideas.

Could you get new ideas for writing content?

If no then follow these 4 methods to find content ideas

1# Nose for content

It is sensing content everywhere you go and everything you see and read. You have to develop the ability to see content in videos you watch, news you read, articles you explore and blogs you comment on. You can find content ideas even in the seminars you attend and forums you take part in.

Here’s how you can sense content

• Question everything: When you read news, you have questions in mind but these are general questions related to the news. Similarly you have general questions regarding everything you see, read and do. If you can expand scope of your questions like start asking What, Where, Who, Why and How, you can get content ideas.

• Read questions: Readers have comments and these comments could be a valuable source of content ideas, if you read all the comments carefully and also read between the lines. Take ideas from fellow readers and visitors.

• Follow venn diagram: It shows how all possible logical relations between topics. It has two circles showing different interests but the circles also intersect from between. The intersection shows the part related to both the interests. You can find common topics that interest all your targeted audiences.

You can get plenty of content ideas, if you develop nose for content. You have to learn to smell topics and also to relate the topics to your business.

2# Become responsive

See what others are saying about your articles, blogs, forum postings and press releases. You will get a mix of responses from your readers. Some will appreciate your writing while others could be critical about your writing. You can find content topics in the comments. For instance you can look for:

• Missing facts
• Distraction
• Approach

The objective is to find new sources of content ideas from comment section of your articles and blogs. It is like involving your readers in process of content generation.

3# Expand your reach

A mistake that most content creators make is that they limit their research to the areas of their expertise and soon they exhaust their sources. While it is necessary to read what is related to your subject, you should explore more topics that could be distantly related to your topics. As a content writer you should be open to ideas that could come from anywhere. Limiting your search would be like closing your doors for more ideas.

4# Make notes

Just getting ideas isn’t sufficient to become a writer as you need remembering the ideas. When you have an inspiring thought, you should note it down for writing content in future. While it won’t be possible to note everything you see but you can try keeping maximum ideas in your diary. Another thing that can help in getting content ideas is commenting on blogs and articles you read.


Rarely a content idea would spring up in your mind when you are staring at the cursor on your computer screen. When you sit to write, it is time to write and not think of ideas. You have to find time from your busy work schedule to get ideas for writing content. You need content for digital marketing but before content, you need ideas.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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