7 Common Content Marketing Mistakes: How To Avoid?

Content marketing mistakes probably happen more often than you think. The problem is that not everyone realizes that what they are doing actually falls into the category of the biggest business mistakes or biggest content marketing mistakes. Hence, here are the seven common content marketing mistakes and how to avoid them.

#1 No Prior Research

First of all, quite an obvious mistake is having no prior research and just starting the marketing without any plan in mind. If you want your campaigns to be successful, you need to research your audience as well as the market getting as much data for analysis as possible. Once you know who your audience is and what the market situation is, you can start creating your marketing strategy. Here are some things to keep in mind while doing research:

  • What is the basic information about your audience that you should know (e.g. gender, age, location, education, income, etc.)? What is the more advanced information about your audience that you should know (e.g. fears, interests, dreams, etc.)? How can you divide your audience into segments based on the information you have collected?
  • How much demand is there on the market for your products? Who are your competitors and what should you know about them? What do your competitors do in their content marketing campaigns?
  • What is the budget for your content marketing campaigns and how will you distribute it between different parts of your strategy? Which content marketing types will you be using (e.g. SEO, email marketing, social media marketing, influencer marketing, etc.)? What are your objectives and goals for your content marketing campaigns?

#2 Forgetting SEO

As mentioned above, search engine optimization or SEO is one of the many aspects of content marketing. However, unlike certain tactics and techniques you can use, SEO is not something you can choose to do or not to do – it’s mandatory. If you really want your marketing campaigns to succeed, you need to treat search engine optimization seriously and never forget about it.

As Caroline Matthews from the writing services reviews site Online Writers Rating says, “SEO is essential. It’s the foundation that you build on with every other content marketing technique you use. You can’t just suddenly decide that you don’t want to do anything to improve your website’s SEO – that will do you no good. Sure, you’ll need to put in some time and effort to make your search engine optimization work, but it’s definitely worth it.”

#3 No Variety in Content

Content marketing has many types of techniques that you can use – from email marketing to social media marketing. Consequently, sticking only to one content type if not only counter-effective but also makes no sense when you could be integrating variety in your content just as successfully. Here are the most common types of content you can start creating:

  • Blogs and Articles: Blogs and articles will probably be the foundation of your content marketing campaigns. This is because they are popular with audiences of different age groups and can be written in different formats (e.g. lists, guides, etc.)
  • Social Media Content: Social media marketing will require you to create posts, tweets, images, videos, stories, and live streams. Besides, you can also curate content by reposting it from others.
  • Emails and Newsletters: Newsletters are not the only type of emails you can send. There are also transactional emails, for example, as well as other technical emails you will need to send at different stages.
  • Photographs and Images: Photographs and images will be used on different platforms and for different purposes – from emails to social media posts.
  • Illustrations and Infographics: Illustrations and infographics are similar to photographs and images, but they are more difficult to create.
  • Videos and Animations: Videos and animations are very useful for presenting information in a more dynamic way then articles or blogs do, but there are instances when videos can’t be replaced by anything else.
  • Research Papers and Case Studies: Research papers and case studies may not be extremely popular, but they can help you prove that what you claim is true about your products or your brand (or even your competitors).
  • E-Books and Presentations: E-books can usually be offered as free premium content while presentations can function similarly to videos and help explain difficult concepts or processes.
  • Webinars: Webinars can help you connect with your potential customers better by educating them on the relevant topics.
  • Quizzes and Polls: Quizzes and polls are mostly used on social media, but you can also use surveys to get feedback from your customers and send them by email.
  • Podcasts: Like webinars, podcasts can educate your audience, but they can also simply help you improve brand awareness.
  • Templates and Checklists: Templates and checklists can also be offered as free downloadable content as a way of promoting your products.
  • Influencer Content: If you use influencer marketing, the content your influencers create will also be considered a part of your content marketing campaign.

#4 Quantity Over Quality

Valuing quantity over quality might seem like something harmless, but if you do it consistently, you may end up having too much low-quality content that will not do its job. Moreover, bad content can end up spoiling your reputation and decreasing your website traffic. Hence, valuing quality over quantity can prove way more efficient. Find the right balance and you will notice much better results.

#5 No Factual Proof

As mentioned earlier, you need to prove that all your claims are valid. You need to use statistics and research in your content at least to some extent. No need to go overboard, but don’t forget about it completely either. As Gilbert Hackett from the custom writing reviews site Best Writers Online puts it, “Backing up your claims with data can make a huge difference. Your audience should believe what you are saying and science is the best way to achieve this.”

#6 Confused View of The Future

The first thing you did was doing research and creating a plan for your content marketing. But the problem is that you can forget about your initial goals, or worse – you might get confused about what you really want. Of course, your content marketing will give your brand more exposure, but what about sales, newsletter subscriptions, overall site conversions, etc.? If you have a confused view of the future, your content marketing campaigns might not be as successful as you’d like them to be.

#7 No Analysis and Adjustments

Last but not least, analysis and adjustments are also crucial for your content marketing strategy. You need to analyze your past campaigns to understand what works and what doesn’t. Then, you need to make the necessary adjustments and launch more successful campaigns by using the right content marketing techniques.

Keep an eye on everything from website performance to email marketing metrics to social media marketing data. Don’t be afraid to make adjustments both big and small because even a minor detail can make a huge difference.

Final Thoughts

To sum up, there are many content marketing mistakes you can make, but if you know what they are, it is much easier to avoid them. Read this article attentively and prevent these common marketing mistakes from happening.

7 Common Content Marketing Mistakes: How To Avoid?

Content marketing mistakes probably happen more often than you think. The problem is that not everyone realizes that what they are doing actually falls into the category of the biggest business mistakes or biggest content marketing mistakes. Hence, here are the seven common content marketing mistakes and how to avoid them.

#1 No Prior Research

First of all, quite an obvious mistake is having no prior research and just starting the marketing without any plan in mind. If you want your campaigns to be successful, you need to research your audience as well as the market getting as much data for analysis as possible. Once you know who your audience is and what the market situation is, you can start creating your marketing strategy. Here are some things to keep in mind while doing research:

  • What is the basic information about your audience that you should know (e.g. gender, age, location, education, income, etc.)? What is the more advanced information about your audience that you should know (e.g. fears, interests, dreams, etc.)? How can you divide your audience into segments based on the information you have collected?
  • How much demand is there on the market for your products? Who are your competitors and what should you know about them? What do your competitors do in their content marketing campaigns?
  • What is the budget for your content marketing campaigns and how will you distribute it between different parts of your strategy? Which content marketing types will you be using (e.g. SEO, email marketing, social media marketing, influencer marketing, etc.)? What are your objectives and goals for your content marketing campaigns?

#2 Forgetting SEO

As mentioned above, search engine optimization or SEO is one of the many aspects of content marketing. However, unlike certain tactics and techniques you can use, SEO is not something you can choose to do or not to do – it’s mandatory. If you really want your marketing campaigns to succeed, you need to treat search engine optimization seriously and never forget about it.

As Caroline Matthews from the writing services reviews site Online Writers Rating says, “SEO is essential. It’s the foundation that you build on with every other content marketing technique you use. You can’t just suddenly decide that you don’t want to do anything to improve your website’s SEO – that will do you no good. Sure, you’ll need to put in some time and effort to make your search engine optimization work, but it’s definitely worth it.”

#3 No Variety in Content

Content marketing has many types of techniques that you can use – from email marketing to social media marketing. Consequently, sticking only to one content type if not only counter-effective but also makes no sense when you could be integrating variety in your content just as successfully. Here are the most common types of content you can start creating:

  • Blogs and Articles: Blogs and articles will probably be the foundation of your content marketing campaigns. This is because they are popular with audiences of different age groups and can be written in different formats (e.g. lists, guides, etc.)
  • Social Media Content: Social media marketing will require you to create posts, tweets, images, videos, stories, and live streams. Besides, you can also curate content by reposting it from others.
  • Emails and Newsletters: Newsletters are not the only type of emails you can send. There are also transactional emails, for example, as well as other technical emails you will need to send at different stages.
  • Photographs and Images: Photographs and images will be used on different platforms and for different purposes – from emails to social media posts.
  • Illustrations and Infographics: Illustrations and infographics are similar to photographs and images, but they are more difficult to create.
  • Videos and Animations: Videos and animations are very useful for presenting information in a more dynamic way then articles or blogs do, but there are instances when videos can’t be replaced by anything else.
  • Research Papers and Case Studies: Research papers and case studies may not be extremely popular, but they can help you prove that what you claim is true about your products or your brand (or even your competitors).
  • E-Books and Presentations: E-books can usually be offered as free premium content while presentations can function similarly to videos and help explain difficult concepts or processes.
  • Webinars: Webinars can help you connect with your potential customers better by educating them on the relevant topics.
  • Quizzes and Polls: Quizzes and polls are mostly used on social media, but you can also use surveys to get feedback from your customers and send them by email.
  • Podcasts: Like webinars, podcasts can educate your audience, but they can also simply help you improve brand awareness.
  • Templates and Checklists: Templates and checklists can also be offered as free downloadable content as a way of promoting your products.
  • Influencer Content: If you use influencer marketing, the content your influencers create will also be considered a part of your content marketing campaign.

#4 Quantity Over Quality

Valuing quantity over quality might seem like something harmless, but if you do it consistently, you may end up having too much low-quality content that will not do its job. Moreover, bad content can end up spoiling your reputation and decreasing your website traffic. Hence, valuing quality over quantity can prove way more efficient. Find the right balance and you will notice much better results.

#5 No Factual Proof

As mentioned earlier, you need to prove that all your claims are valid. You need to use statistics and research in your content at least to some extent. No need to go overboard, but don’t forget about it completely either. As Gilbert Hackett from the custom writing reviews site Best Writers Online puts it, “Backing up your claims with data can make a huge difference. Your audience should believe what you are saying and science is the best way to achieve this.”

#6 Confused View of The Future

The first thing you did was doing research and creating a plan for your content marketing. But the problem is that you can forget about your initial goals, or worse – you might get confused about what you really want. Of course, your content marketing will give your brand more exposure, but what about sales, newsletter subscriptions, overall site conversions, etc.? If you have a confused view of the future, your content marketing campaigns might not be as successful as you’d like them to be.

#7 No Analysis and Adjustments

Last but not least, analysis and adjustments are also crucial for your content marketing strategy. You need to analyze your past campaigns to understand what works and what doesn’t. Then, you need to make the necessary adjustments and launch more successful campaigns by using the right content marketing techniques.

Keep an eye on everything from website performance to email marketing metrics to social media marketing data. Don’t be afraid to make adjustments both big and small because even a minor detail can make a huge difference.

Final Thoughts

To sum up, there are many content marketing mistakes you can make, but if you know what they are, it is much easier to avoid them. Read this article attentively and prevent these common marketing mistakes from happening.

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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