Content MarketingContent Writing

Even Great Content Needs The Push

You spend countless hours in researching topics to produce quality content that is marketed with the help of link building. The content that could be a blog post is linked to high traffic relevant websites for visibility but all the exercises end up in dragging the post from page 3 to page 1.

While backlinks are one of the most important ranking factors in organic search results, Google’s main focus is on user experience. If your website and content aren’t giving high user experience, Google and the traffic coming from the largest search engine won’t pay heed to your site.

Here’s what you can do to make your content visible

Understand the competition


It is the biggest reason for lagging behind. If you’re writing on a very competitive topic then chances are that your blog might not perform well in competition. What you should do is to find the topics that are related to the main topic but are untouched by others. In this way you can produce interesting content for targeted visitors.

Optimize content for readers

There are many channels where content is published and every piece of content answers different questions. You should study the topic you want to write on to find the areas that are still untouched by others. There is no point in repeating the same old things again and again when they aren’t creating any value for the users.

Branding with paid promotions

When you’ve something to offer, you should approach the targeted audiences with that offer. It is futile to wait for the blog to come in organic search and the organic traffic coming from search results. The content would lose its value over time. Today, you’ve got the option of promoting content with Facebook audience insight campaign that allows segmenting visitors in demographics. You can mark the areas from where you can maximum clicks and promote your content in those areas.

Set up your website for high rank and traffic

Together with exhaustive link building exercise and optimized content, you can make an interesting blog but if your website isn’t responsive or it takes more than normal time in downloading, you will lose traffic to others. The objective of improving website performance is to make the content readable. It is better if you could send XML sitemap of your website to search engines. Your site would be indexed and ranked faster.

Building links become an easy affair when you have got a quality piece of content to offer. There are many factors that come into play when you try building links for your site and when all the factors become favourable, you can expect quick link building with relevant and high traffic sites.


Having high-value content is good for nothing if it isn’t creating value for users or it isn’t visible. You can produce great content pieces but the biggest factor to consider in content writing is user experience and its visibility. Take care of these two factors when making a content marketing strategy.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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