With the changing times, the stupendous growth in the E-commerce Stores has left the online sales industry baffled. Online stores have resorted to selling everything right from toiletries to fashion wear and marketers need to find new tactics that attract potential customers so to boost sales drastically. If you are an E-commerce site owner, then this post will give you an opportunity to explore the top 10 ways to generate sales.
1. Upsell and Cross-Sell Your Products
As per the report by Forrester, on average 10-30% revenues generated by an e-commerce business is primarily due to upselling and cross-selling. When you are looking forward to Upsell your goods, then you provide your customers with products that come across as an alternative to highly priced products. If you choose to go for cross-selling, then your clients will get to choose products to complement your existing products. If you happen to overlook these tactics, then you can surely miss on to lose a major pie of your revenue.
2. Cohort Analysis for Increased User Retention
Do you require an accurate analysis of the overtime by the users, then Cohort Analysis is meant for you. It keeps track of all the users who purchase your goods and services repeatedly. It groups people with similar interest by monitoring their common characteristics in a defined period. It also enumerates various reasons for user retention, including:
• Reason for the first purchase,
• Reasons that lead to repetitive purchases by customers,
• Reasons that cause a client to remain active on your site,
• Reasons due to which customers refer your site to other people, etc.
3. A/B Testing to Optimise Your Landing Pages
An A/B Testing also provides an efficient way to increase the conversions on your website. It optimizes the main landing pages of your website, thereby increasing the conversions. You just need to identify those pages that are the reason behind the conversion funnel exits, create two separate versions of those pages and go experimenting.
4. Use E-Mail Marketing Effectively
One of the most effective means of marketing an e-commerce website is to take the way of Email marketing. DMI has revealed that an email offers ROI of around 4,300%. You just need to make use of the currently trending personalized email marketing, which will underline the uniqueness of every consumer. The existing or earlier cart values of a customer can give you an insight into his/her choice and would help you in offering customized proposals. Brands have found email marketing as an effective medium of driving sales. If you want to carry out some big campaigns, then the Email marketing software like Mail Chimp can prove to be a useful tool.
5. In-Page Analytics to Measure User Behaviour
To aid online marketers, Google Analytics offer In-Page Analytics that can help you in identifying those areas that bring the highest number of customers. This tool will give you an insight into the exact design elements that witness the largest number of clicks and the areas like header, right sidebar, left sidebar, footer, etc. It helps to attract the highest number of customers. This identification can help you in placing the highest revenue generating products in those areas.
6. Multiple Sources of Leads – Get an APP!
One of the best strategies to increase the customers is to make an optimized use of all the digital marketing channels including SEO, SMO, PPC, Email Marketing, Mobile Marketing and Affiliate Marketing. As per the ongoing trends, mobile phones are destined to replace the websites. So, without much ado, create an app, market it through App Store Optimization (ASO) and make people download it. The customers retained through your app will further increase the rates of conversion.
7. Coupons to Reward Your Most Loyal Customers
Who does not love getting discounts? Just offer some tempting discounts and within no time you can find a storm of customers on your website. The CEO of CouponMachine , Abdul Sattar recently revealed, “We update the site every hour. On an average, we update about 200 articles every day which contains coupons and deals.” This revelation has brought to attention the importance of coupons in boosting the customer base. Therefore, exploit the potential of various coupon sites like Groupon and strengthen the branding of your website so that more and more clients seek coupon for your site.
8. Prepare For Seasonal Fluctuations in Advance
Seasonal fluctuations can bring about an upheaval in the conversions. As an online business owner, you must we well prepared to battle any seasonal changes that could take your translations up or down. Even a minor delay in preparation for the seasonal variation could become the reason for a major dropdown in your website’s revenue.
9. Don’t Return Empty Search Result
Whenever a person uses an e-commerce website, then one of the most used features for him/her includes the search option. It is possible that the site search query of your e-commerce web site may return an empty search result. And if this happens, then this would be the biggest mistake that could make you liable for damages that could be worth thousands of dollars. If your website comes up with a “0 Results” page then not only would it lead to a financial loss but it would also drain your Google crawl budget. Therefore, do not rely on “no result pages” and instead create a page that could offer some other helpful alternatives and suggestions for your customer.
10. Add a “What’s New” Category
Surveys have shown that a mere addition of a “What’s New” category can be beneficial in generating more sales. Therefore, do add a new products group that could help your customers in locating the recently added products on your e-commerce site.
Do keep in mind all these tips and be ready to witness an ever increasing sales of your E-commerce website. Just maintain a USP (Unique Selling Proposition) of your website and within no time your website would grab loads of eyeballs.
For Infographic- Click Here