How to Overcome the Hurdles of Content Production – In this ever-growing world, unbeknownst to us all, another form of marketing has risen up and claimed a portion of the Internet, content marketing. We share online material with a single tap to generate interest, but how does one create such content?
Businesses have been embracing content marketing over the last few years. The need for blogging for SEO has become a standard to generate a better SEO footprint, driving more traffic onto their websites and generating more overall business.
So why doesn’t everyone in this day and age swift their focus onto content marketing?
Issues ranging from insufficient resources to the quality of ideas and articles coming out to unrealistic. In short, bottlenecking happens.
Yet in spite of all this, many flourishes in this competitive space. How do they do it? What kind of trick do they pull? Well, we’re here today to tackle those challenges.
1. Establish Roles.
Whether working alone or in a team, the key to efficiently completing any task is having a good, realistic schedule. More often than not, the priority for content and blog stands at the bottom of the rankings. This is due to many people trying to add their own work in an already hectic schedule.
Without assigning an individual to take full responsibility, blogs quickly fade away from relevancy, despite a strong start.
Reviewing and approving copies in companies without a structure is slower than Internet Explorer trying to wish you happy 2012 on time. It just won’t work. Copies are required to have topical and keywords to ensure that they as a brand can voice themselves in the article. But by the time each copy goes through the various departments, weeks or even months have passed.
Giving responsibilities to each member of your team, whether it’ll be strategic barnstorming, writing or simply approving content helps in the long run and ensures the maximum productivity.
Ideas! Ideas! Ideas!
As a team or a single person, determine ahead of time how many pieces of content can be researched, written, optimized, reviewed, implemented and shared at a time.
Have a few great ideas for future blogs? Write it down. Face the problem of having too many great ideas when you only need 10? Don’t scrap those ideas, save them for later batches. Create batches that cover an entire month’s worth of content and work based on that. Many bloggers create batches of ideas for the following months which can last an upward of multiple months.
To avoid common challenges faced, the best solution is to assign tasks and create a timeline so everyone on the team knows what to expect when to expect it, and responsibilities for each step. Those without much experience often miss this step and drastically underestimate the time and effort that needs to be put in.
List down the elements required and think about all the pieces of content that you are creating. Make yourself a final list of what you need for each blog post and walk through that list as you create your process. If you’re working in a team, meet with your team every so often to make sure everything is being represented on your timeline.
Divide and Conquer.
There are so many posts, blogs, and guidelines telling you to post an article every day. Let’s keep things realistic. As a single person, trying to achieve a post every day will impact your content quality. The only solution to this is to invite more resources.
There needs to be a balance between quantity and quality. With so much content needing to be published, the sense of urgency is far too great.
If your aim is to publish a blog every weekday, but lack the resources and team, your content will suffer. With so many publishers jumping for attention, it’s better to allocate your resources to produce a single great post in a week rather than attempting something you can’t handle.
Working as a team can handle a more heavy time schedule. Identify everything you need to produce, divide the workload amongst your team and give responsibility to your members for each step.
While nailing these points may seem slightly more difficult at first glance, everything requires a baby step to get a hang of. Successfully doing so will ensure little to no bottlenecking, a better flow of content and a more productive team overall.