Search Engine Optimization

How SEO Works?

Let’s start the discussion on SEO from an example. You offer apps development services but a quick Google Search would show many results related apps development. Where did your site rank on the search result pages? It is where SEO comes into the picture. It tells where your site ranks and also helps in boosting its rank.

Saying that the SEO pushes websites up on search engine ladder would be belittling the big job that it does for website business. Here it is necessary to mention that SEO is a set of policies that make a system for boosting search engine rank of websites. The sites are optimized according to set procedure and the results are awaited.

There was a time when improving search rank was the sole objective of SEO but today the focus is shifted from increasing ranks to building targeted traffic. There are billions of sites on the World Wide Web and each site has its targeted audiences. The objective of SEO is to connect every site with its visitors. People search information using keywords and search engines provide best results matching with the searched words.

Keywords are the most important factors in SEO as they help searchers communicate with search engines. Also websites use keywords for the same purpose. They also want to communicate with search engines. Next important factor is content. SEO relies on content powered by keywords. Search engines notice keywords and searchers get information in content.

SEO is divided into two types for convenience. It is on-page and off-page. On-page is more technical in nature as it is related to website structure and coding for search engine crawlers. Important elements of on-page SEO are various tags, description and URL. Keywords are inserted in these elements for greater visibility.

Off-page optimization is related to building connectivity with targeted audiences and it is done by link building and content marketing. Social media optimization also helps in boosting search engine rank of websites. Here it is necessary to mention that you need a team of seasoned Internet marketers to optimize your website.

SEO can be simplified as a process of making websites search friendly. The objective is to help search engines find rank websites according to the quality of website structure and content. SEO works like a mediator between search engines and websites. But it favors sites than search engines. You can also call it an advisor for webmasters. The webmasters learn many lessons from SEO.

There is another division of SEO and it is White Hat and Black Hat. While former is related to honesty towards work, latter is a process of finding middle ways to skip the lengthy process to achieve high rank. White Hat SEO takes time in giving results but it gives certain and long-lasting results. On the contrary, Black Hat SEO gives quick results but the results are short-lived.

SEO is a time consuming process and you can see it working only after a couple of months. Any SEO strategy needs at least six months in delivering results and it might not deliver anything even after eight months. How SEO works depends on the knowledge and experience of digital marketing professionals.

SEO works like a tutorial for digital marketers. The online marketing executives take lessons from search engine guidelines and optimize websites according to the guidelines. It simplifies the guidelines released by search engines from time to time.


Search engine optimization is a process and also a tutorial for marketers. But it is learnt that webmasters keep high hopes from the process. They believe that SEO can turn bad into good.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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