Email Marketing

What Is Email Marketing? Explained

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

What is Email Marketing and How it Works?

Email Marketing is an essential tool for business organizations since the introduction of the internet to the world. It is simply the use of email. That is used to promote your business. It maintains relationships with potential as well as existing customers. It is used to provide coupons to encourage customer loyalty or to keep the existing customers informed and updated on your brand.

This process is similar to the snail mail. But email marketing is much more efficient for your wallet as well as for your environment. It is a form of direct marketing which uses electronic mail to communicate commercial audience.

What is Email marketing in 2019

Growing an engaged list may be an important part of creating a flourishing email marketing strategy. For building a permission-based email, you have to spend a lot of time or money. But it is done with the help of a good email database provider. There are many numbers of ways to market your product as well as your services. But among all the ways, Email marketing is the most effective way to promote your service.

Why is Email Marketing Important? 

The followings are the reasons for which Email Marketing is important;

  • Cost-effective

Email Marketing is one of the most cost-effective digital marketing strategies that you can use to reach the audience. Companies require finding tactics that allow them to maximize their marketing budget to achieve the goal.

  • Action Oriented

Email marketing is transactional by nature. You can use it to direct traffic to your website and ultimately drive the sales. If you want to start a startup marketing strategy or a small business, then you have to use email marketing. It may allow you to see the results straight away.

  • Affordable

Almost all small businesses are working with a limited budget; it means that they need to find the most affordable ways to reach the audience. As we know, it is a cost-effective digital marketing strategy which may take very little investment to start the company. It may also quite inexpensive to maintain over time. It allows small business organizations to get more for their marketing speed.

Pros and cons of email marketing  

How Email Marketing is done?

Email Marketing is done through the following steps;

  • Define Your Audience – An effective Email is a relevant or informative Email. First of all, you have to understand the requirement of the customer and tailor your email campaign according to the need of the customers.
  • Establish Your Goal – Before come up with the campaign goals, collect some information. Research some Email starts for your business to use them as benchmarks for your goals.
  • Create a way of signing up – An Email is defined as a group of users who have permitted you to send them the relevant one.
  • Choose an Email Campaign Type – Here, you can select the Email Campaign type by learning about different types of email campaigns that exist. And then decide which one is the best or your audience.
  • Make a Schedule – Then you have to stick to a schedule to build trust and therefore, they don’t forget about you.
  • Measure Your Result – Being a marketer, you have to measure every key metric which will help you in making small changes to your emails that will yield large results.

Is Email Marketing a Good Career?

Yes, Email Marketing is a good career option. In today’s growing digital world, every business requires an Email Marketer. It has a bright career, because of the following options;

  • Nowadays, 92% of online adults use emails, among them, 61% of the users use it on an average day for research.
  • This has an ROI (Rest Of Investment) of 3800%.
  • One of the important factors is that 90% of emails get delivered to the intended recipient’s inbox. But only 2% of your Facebook fans see your posts.


benefits of email marketing

Email Marketing should be the first service of every business (i.e. online or offline) should be doing.

Qualification and Skills required for becoming an Email Marketing Professional? 

The following are the required skills to become an Email Marketing professional.

email marketing 

Scope of Email marketing in India: Current Scenario and Future

There are many future scopes available for Email Marketing. And they are discussed below;

  • Hyper-Personalized will be the requirement of great Importance

The term “Customization” will not help in the future. Personalized use of list segmentation will be the key to future improvement, as it is accessible to your potential as well as your existing customers.

  • Artificial Intelligence (AI) will be a deciding factor

This particular technology “Artificial Intelligence” is going to decide the future of Email Marketing. The innovation will encourage comprehend various metrics on however customers related to the content.

  • Machine-to-machine Correspondence will Rise

Professionals expect that with the quickly dynamical of various innovations and advancing requirements of emails, clients will get involved in expanding machine-to-machine correspondence. There is a list of trends in their increasing order of applicability in deciding the future of Email Marketing.

  • Utilization of Visuals will increase

Advertisers need to use new resources and systems in their messages to make their emails more interactive. The future of Email marketing will likely to observe more use of HTML5, GIFs, and videos in email messages to keep beneficiaries locked in.

How much salary can I get as Email Marketing fresher?

Generally, the salary expectations of candidates depend on their knowledge. But normally the salary expectation of an Email Marketing Fresher is within 15K per month.    


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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