Content Marketing

11 Checkpoints To Write Optimised Content For Your Brand in 2019

Best 11 Checkpoints To Write Optimised Content For Your Brand in 2019 – We all know the historical importance of blogging.

Checkpoints To Write Optimised Content

I’m not surprised when I see statistics like:

53% of the marketers admit that blogging is their apex priority.

At the same time, as a marketer I know, a lot can be done to create interactive and optimised content; not just for backlinks.

Here we have a list of checkpoints you can refer before creating a blog for your site. These checkpoints will help you to create an optimised content that will help you rank better and it would be interactive for your audience too.

Here we go…!!!

11 Checkpoints To Write Optimised Content For Your Brand in 2019

1. Follow The Customer Conversion Funnel

The three stages of customer conversion funnel are Awareness, Consideration, and Decision. Figure out first, into what stage your content would fall. Identifying your target market helps in creating meaningful and optimized content as you would be knowing what exactly they are seeking.

2. Create a killer headline

The headline is one of the points in the flow chart that decides whether the person would click on your blog to read in depth or not. So, it must be attractive. By attractive, I don’t mean clickbait, It should simply let visitors know that this is the blog they should never miss to read.

Rather than putting the headline like Here are the 5 locations in Nova Scotia to visit, write something like 5 Locations You Shouldn’t Miss In Nova Scotia!

Also, avoid clickbait titles like What Locations Did Halle Berry Visit in Nova Scotia?

3. Assign One Primary Keyword

It is important to assign a primary keyword, so you can add the particular query in the appropriate amount.

Apart from a primary keyword, you would also want to add some Latent Semantic Indexing (LSI) & long-tail keywords. These keywords help you climb the rank ladder and also showcase your blog on multiple keywords (other than your primary keyword.)

4. Analyze the Competitor Content on the Primary Keyword

Before writing the blog, have a quick look at the ranking articles for the same query. Check out the number words, keyword density, the tone of the article, the depth of the subject, etc. To rank above these competitive articles, you need to write a better article considering all these factors.

Write at least 150 words more than the ranking article and make sure to cover 2-3 more subjects. That shows the search engine that your article is better in terms of providing information, and more helpful to the readers.

5. Provide Useful Statistics And References

It’s authentic to include statistics that strengthen your opinion. It supports your views and builds trust in the audience. It’s always a good habit to link the statistics with the right references so that readers can get a sense of trust.

Apart from statistics, you can also add news, announcements, tutorial, and other data that can be useful to the readers.

6. Keep it Simple

Many writers/marketers try to sound knowledgeable by using difficult words in the blogs. You don’t have to sound knowledgeable, you already are. Keep the writing simple enough, so everyone can read it till the end without thinking “now, what does that mean?” If you use hefty words, readers have to lose focus from your article and Google the meanings. Can you live through such article that is so hard to read?

A simple solution to keep blogs simple is – Write as you talk. Simple, you write an article like you’re having a conversation with someone. This approach makes the article readable.

7. Format Your Article Mindfully

Nobody likes to read an essay.

Keep appropriate gaps in the article with suitable headings and subheadings. This practice keeps the article interesting enough for readers, and they can read for an extended period. A good format also helps you lower the bounce rate of the article. The psychology is pretty clear; readers will stick to your content if it’s interesting enough. Hence, lower bounce rate.

Interlinking is also a huge part of formatting. When you interlink the existing piece to previous blogs, it directly increases the views on previous blogs. Plus, interlinking can also help you cut down bounce rate.

8. Use Logical Graphics

Many marketers have taken the use of graphics very lightly and started inserting irrelevant pictures in the middle.

Clearly, when influencers suggest putting graphics in the content, they mean “put relevant pictures.” Use graph, charts, flow diagrams, or relevant example images. Basically, graphics are suggested to use at the point where readers are tired of reading. That’s when graphics hold the audience and keep the interest alive. Like this:

Seo Tips

Put graphics that make things easier for the audience. Pointless GIFs and stock images may not help here.

9. Use Links Wisely

Put links on the right anchor text, so you can get the benefit of SEO. However, also make sure that readers don’t get distracted by the reference links. You would want the readers to continue reading your current piece, certainly not the article you’re linking to.

Linking internal services pages mindfully will give you a significant benefit in organic ranking. For example, here, the BigCommerce development page is linked at the end of the article. That’s the right time the readers check out the services without getting distracted in the middle of the article.

10. Use CTA Buttons

Using CTA (call to action) buttons have many benefits. It helps you increase views on your desired page. Plus, it looks more attractive compared to simple linking. Check out this example:

Best seo tips

Here, visitors have already read about various advantages of Shopify themes for their business. It’s a great way to put a button and let the readers know that you’re providing such products or services.

11. Maintain The Tone of The Article

The last checkpoint, probably among the most important ones is maintaining the tone of the article thoroughly. In many cases, the writer starts the blog with a lighter note but end up making it very professional at the end.

The best way to avoid such ups and down is to write the complete blog in one session. If the article requires more time and efforts, just read the written portion before resuming the next part. This practice will help you keep the article at the same pace, and you can continue the same tone throughout the blog.


I hope these 11 checkpoints will help you create engaging content with the benefit of SEO. There are endless things you can do to create optimized content, but these seem the most essential points to remember.



Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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