There are many factors that come into play when it comes to making a social media campaign and keep all the factors right can be a challenge for even the most experienced social media manager.
- How are you doing on social media? Could you answer the following questions?
- When do you make posts on social media? Do you plan your posts or just go with the flow that is your mood? How many posts do you make in a week and which are your preferred networks?
- Do you try to spread the message across the social media or you simply stick to one or two leading networks?
- How viewers rate your posts and your social media accounts? How your posts impact their decisions?
There could be more questions related to your social media marketing campaigns but you can’t answer all the questions. Problem here isn’t about questions but with your satisfaction. No doubt that you understand value of social media marketing for your business but you need education on how to monitor value of your social media posts for determining ROI. Social media marketing is a long term game.
You’re told that it is necessary to be on social media but its real meaning is that you need to be active. For instance, you can start with giving a solid foundation to your business and then you can plan posts to tap the power of social media. Bring your social profile in good shape and address latest issues in your posts.
Creating a plan for social media marketing
Before you make a strategy to approach customers through social media, you should know what your present position is. An audit on your social media account will show impact of your posts on your business and how targeted audiences rating your business from your posts. Once you have the data, you can determine meaningful goals for your campaigns.
Objective is a very important element of any marketing strategy and social media campaign is no exception to this rule. It is only with objective that you can measure success of a campaign. The objective will show whether you need making changes in the strategy.
With objectives determined and goals set, you can prepare blueprint of a detailed social media plan and improve it into a strategy after considering strengths and weaknesses of your website. In next step, you will remove the technical errors that could create speed bumps in your site’s flight to social media.
Give a close look at your social media accounts and create accounts for the media where you are absent. Take care that all the elements of the accounts work and contribute in success of your business. Optimize your social media profiles to attract viewers. Learn from others especially from your competitors and try avoiding the mistakes others made while optimizing their profiles.
Audit your social accounts
It is easy to advice what one should do on social media but what is more important is the factors to be audited and how to start auditing. It seems a difficult task as there are many social media accounts and each has different requirement. But you don’t need taking pain to audit your social media accounts as there are tools that can do the job in 10 minutes.
The long and short of this blog is that social media isn’t something you can use like a machine. It is more human than search engines hence most important element of digital marketing. Here you have direct interaction with your customers. A little mistake and you are thrown out of the competition by vigilante social media community.