Lead Generation

8 CTAs That Fit Different Needs From Lead Generation To Sales

Call-to-action is the most important buttons a site could have and there can’t be any one-fit-for-all needs. You have to determine what CTA to place where and what could be desired effect of that CTA.

Here I’m listing 8 different types of CTAs and their uses for your convenience

  1. Lead Generation

Ideal place for putting call-to-action button for lead generation is at the end of blogpost. It could be in the sidebar or as a floating banner in the corner. See some examples of creating eye-catchy CTAs and try educating your visitors regarding value of the. For instance, if you are offering a report then you could use “Download Report” as CTA.

  1. Form Submission

Once a visitor lands on your sales page, you should make sure that he is ready to become your customer. Present an easy-to-fill form before asking the visitor to click on the CTA. The visitor will fill the form and provide his contact details to become a lead. Here having an attractive and informative CTA button can help. It should be welcome gesture from your side and not something forced upon the visitor.

  1. Read More button

When you have more info to offer, you should divide the info into categories instead of piling all the info in one page. Here Read More button could help. When you have a case study or report to offer, you can paste the added content on a separate page and link that content with home page to a Read More button.

  1. Product or Service Discovery

If you find a visitor looking for info on your website, you can offer a quick button to info to your products and services offered. In this way, you can encourage the visitor to find right info and become a lead. The button could give insight on the information provided to help visitor make an opinion on whether to click on the button.

  1. Social Sharing

Social media buttons used for sharing content on social platforms are the simplest CTAs used on sites and blogs. But a careful use of these CTAs could increase user engagement and also build brand value. They should be placed at the end of blogposts, newsfeeds and other crucial info that you find sharable.

  1. Lead nurturing

A visitor wants to become lead but not sure whether he will buy the product. Here you can give offers like “free demo” and “free trial” to entice such visitors. Smart CTAs offering free things and quotes could help nurture leads. Also these buttons can be placed where you get leads. Place these buttons at the bottom of blog or couple with other marketing offers.

  1. Closing the sale

Once a visitor is satisfied with the product info, he will look for sale button. Or you should know when to offer this button. Also you must be very careful with offering the “sale” tab. Place the sale button at the end of blogpost and also with the product.

  1. Event Promotion

If you are hosting an event, you will want to promote it on your blog. There are endless places where CTAs for event promotion can be placed. For instance, the CTA can be placed on the side bar of your blog; login page of customers and also on the page where you users generate receipts.


Call-to-action isn’t an action but an activity. It is engagement with customers and it has great value for your online business. You use different CTAs for different needs and you study behavior of visitors before determining the CTA. In the conclusion, it can be said that creation and placement of CTAs can have a say in results.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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