Digital Marketing

Advantages of choosing Digital Marketing as a Career

Are you hooked up to start a career in digital marketing? If yes, then big thumbs up to you. The digital marketing industry is flourishing each day.

Many students get to enroll in digital marketing courses to build their careers in digital marketing.
The objective of learners is either to take business from offline to online or to get a job in a reputed company, etc. However, the reason varies from person to person.
The major reason for digital marketing channels growth involves Internet users, laptops, mobile devices, computers, online shopping, social media population, etc.
Earlier times, the businesses in India were dependent on traditional marketing, but now digital marketing has evolved the business to create brand awareness for their products and services.
Today, skilled digital marketers with the right industry knowledge are in huge demand.

What Is Digital Marketing?

The term digital marketing got its popularity first in the early 2000s. But the fact is that digital marketing was in usage of our lives for about 100 years till now to be precise.
Are you curious to know the first digital marketer?
He is Guglielmo Marconi, creator of Radio. He is also an entrepreneur, businessman, and founder of the Marconi Company.
Now moving into our topic, first, let’s understand the meaning of digital marketing or also known as, (21st-century marketing).
Digital marketing is a mode of advertising with digital platforms or digital media, such as social media, web applications, email, search engines, websites, smartphones.
The statistics show the digital marketing industry will mark INR 225 Billion this year.

Digital Marketing Career

The digital marketing industry is expected to generate (60-65 lacs jobs) by 2025. You’ll be amazed if you know that a skilled digital marketer earns more than MBA students.
The main reason for this demand is that companies have shifted from traditional to digital mode now.
The organizations are hunting digital marketers every year to generate more ROI and manage the online marketing for potential customers.
Even as a beginner in digital marketing, you can make INR 18-25k per month.
Job Profiles In Digital Marketing include:
● Content Writer
● Search engine optimization SEO Specialist
● Email Marketer
● Graphic Designer
● Video Editor
● Website Designer
● PPC Search Manager
● Copywriter
● CRM Manager
(This list holds just a few job profiles and apart from these there are more roles that exist).

Advantages Of Digital Marketing Career

As I have mentioned earlier, digital marketers are in high demand.
Every organization and company is looking for skilled digital marketers and to your surprise, the average pay scale of professionals is higher than regular MBA graduates.

Not just in India, the need for digital marketers is always there all over the world, and predictions say that there will be more job openings for digital marketing automation in the near future.
This growth and trend will remain always, as the digital and technology industry is only evolving at its peak every year.
You will never be out of track and the opportunities will only keep increasing more.
Pro tip: If you’re confused to choose the courses that match your interest, take help from digital marketing institutes.

The digital marketing industry is never-ending, the exciting part of this industry is that it allows people to choose their choices.
If you’re interested in pursuing content writing, then become a content marketer.
Like this, there are actually many choices for students including email marketing, video editing, mobile app development, website designing, social media marketing, and the list goes on.
Well, I’m just pointing out some roles for instance. There are more exciting career options as well.
Now, you may be pondering about your interest and trying to figure what’s your interest.
If you’re a passionate writer or a social media fan or just thinking to make money out of your comfort, then digital marketing is just for you.
You can start as a freelancer or do part-time or full-time jobs according to your choices in this industry. Actually, you are the boss of your decision in this field.

The advantages of choosing a digital marketing career are ready to give another delight for you. By now, you’re sure that digital marketers are in demand.
Are you curious to know the salary in digital Marketing? Well yes, even a fresher can make somewhere around INR 18,000 – 25,000 per month as a digital marketer in India.
With the required skills and knowledge, the salary range can even be higher. With years of experience, the pay scale can grow exponentially and even a freelancer can make more money.

To kickstart your career as a fresher, you’ll need certain degrees and qualifications in any field.
But it’s not the case in digital marketing, anyone who has a sole interest can opt for a career without any academic qualifications such as undergraduate or postgraduate courses.

All you need is to put heart and mind to learn new things every day and keep up to date with technology.

The amazing news is that the duration of digital marketing courses is very short.
With proper guidance and expert mentors, you can master the field within (2-3 months of courses).
Unlike usual degrees, you don’t have to invest all your energy for 3-4 years.
With these few months of investment in digital marketing courses, you can reap benefits for a lifetime i.e, high salary job, career opportunities, digital marketing planning certifications, etc.

We have never heard of a digital marketer saying that he/she is bored with their job.
As we are a part of digital marketing institutes ourselves, we assure our word.
This is because you get opportunities to learn more new things, new concepts, and creative things each day.
You will have a conversation with like-minded people, meet new clients, work on freelance projects, keep up to date with new things around, etc.
In short, the digital marketing industry is never boring and it has all the fun!
To be creative and learn new things is always super exciting!

Everyone has this dream, to work in a reputed organization or company. But some will not get the opportunity for various reasons.
In this industry, with the right skill and knowledge, one can get hired in a renowned company all over the world. There are many big firms and organizations waiting to hire you.

Final thoughts
After reading this article, I hope you have a clear image of the rewarding career in digital marketing.
Remember, digital marketing is an exciting career and the competition is equally high because of the wide use of social networks by online customers.
So you must ensure to boost your resume with prior skills and knowledge in the industry.
The right education can help you to stand out from the crowd. So, Learn digital marketing courses in the right place.
Your dream job is waiting for you, cheers!


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

Leave a Reply

Your email address will not be published. Required fields are marked *