Speed does matter in website business as slow downloading speed could kill the pages. If your site makes visitors wait for long time then you are getting less than half of the actual visitors that click on your site. Most visitors turn away due to slow downloading speed of the site.
What could you do to improve your website speed?
There are many ways to check site speed and to boost the speed, if the pages are slow. But now you don’t need relying on any tool for checking and boosting your website speed as Google will give your correct feedback on your site speed and also suggest measures to boost the speed, if it is slow.
Test My Site
Google rolled out a tool “Test My Site” to test site speed. The tool tests site speed and also give suggestions on how to improve the speed. Check downloading speed of your mobile webpage on the tool and see how much traffic you are losing due to slow downloading of your mobile site. In mobile market, every second counts and the traffic keeps dropping by an alarming rate of 20% per second.
Test run your mobile site on this tool to determine how is it doing and also see comparison of your site with the competitors. Also get suggestions on how to boost the downloading speed of your mobile pages.
Google presents a case study of a Nashville fencing company that doubled its visitors by using the tool and following the recommendations provided post test run of the site. The company claims to reduce downloading speed of its mobile site to 5 seconds from 26 seconds by optimizing the images on its site. It reduced the file sizes.
The case study shows that a faster page load would not only help improve UX but also help the site in search marketing. Also the site will be benefitted by increased traffic. The Nashville company doubled its traffic with the help of “My Test Site” tool.
Every website downloads with a speed that can be measured in seconds. Ideally a site should download on every browser in less than 30 seconds but it is found that some sites take more than normal time in downloading. Since Google considers site speed as a factor in search engine ranking, it is quite sensitive towards this factor. Now it is openly helping SEOs in improving speed of their sites.