Case Study

Case Study on Vuclip video launch in India with Viu

The leading premium mobile video vuclip is on demand service for emerging market with nearly 7 million subscribers per quarter. The OTT service viu is enjoyed by the subscribers of India, Indonesia, Malaysia, Thailand, Egypt and the United Arab Emirates. Vuclip brings viewers a catalogue of more than million titles like Bollywood and Hollywood movies, TV shows, sports, news and music videos in 25 different languages, including English, Hindi, Tamil, Telegu, Indonesian, Bahasa, Arabic and Thai.

Vuclip has headquarters in places like Milpitas, California, Singapore, Kuala Lumpur, Mumbai, Delhi, Pune, Dubai, Beijing, Jakarta.

Vuclip Objectives

To store up viewers for its recently propelled Video on Demand (VOD)service – Viu .To make mindfulness for its co-created Cricket Comedy Chat show – Viu Originals’ ‘What the DUCK!’ .To be seen as among the Top 3 Video on Demand (VOD) players in India in the light of Netflix’s entrance into India combined with the mushrooming of more than 30 different rivals in the video spilling business. To urge video viewers to subscribe to quality content with its confined content methods and micropayment alternatives. To position itself as an Insights driven organization thatconverts data into viewer delight.321

Vuclip Strategy

Vuclip is always active on Facebook, twitter and instagram on which company is renamed as  Viu India, @Viu_In and VIUINDIA respectively to maintain a strategic distance from any perceptional dissonance among existing viewers of Vuclip between the brand names Viu and Vuclip. #UrWay2Viu to Trend on Twitter upon the arrival of the launch of Viu with cricketers like Virender Sehwag, Zaheer Khan and Sachin Tendulkar and famous people like Harsha Bhogle, Nikhil Chinnappa, Miss Malini, Purab Kohli, Mandira Bedi, Roshan Abbas among numerous others tweeting from the launch occasion. Content catalogue is updated to maintain the freshness and diversity of the videos on the Viu platform. Sharing Celeb Trivia, Celeb gossip/news and Celeb content around their birthdays and other occasions so as to make Viu the destination of choice for fans of the celeb to celebrate their ‘Fandom’. Campaign like Fan Connect are conducted on twitter to promote their episode of viu original.Sharing everything with with media for their brand visibility.

Vuclip’s Results in India

Application downloads from Google Play Store crossing 100,000 downloads in a range of one month post the launch with App Rating of 4.1 .429000 Likes on Facebook | 16600 Followers on Twitter | 468 Followers on Instagram . Vuclip’s Viu have now expanded in the VOD business stories in the media wherein it is stflix, Hotstar, HOOQ, Eros Now, Spuul and VOOT. Expanded footing for the Original arrangement – What the Duck has brought abopecified alongside any semblance of Neut a major sponsorship manage a noteworthy worldwide drink multinational organization brand. The campaign to promote the second scene of Viu firsts’ What the Duck including Sachin Tendulkar with #ViuSachinOnWTD secured more than 84000 impressions and more than 2800 retweets.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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