E-commerce website like eBay, Amazon and Alibaba are renowned for their innovative strategies to boost sales. The strategies they use is all due to their research, experience and creativity showed by the team members. In this blog, we have mentioned some of their strategies, so that other E-commerce websites can also use them. E-commerce business is growing at a very fast pace, as every vendor is trying to sell its products online only. Buyer is also taking a lot of interest in purchasing every item through E-commerce websites. Let’s have a look at some of their strategies.
- Engaging Website Design
Most of the E-commerce website use website layout that is appealing for the visitors. Once a visitor explores the website, they explore it to gain and again for every stuff. This is an important factor behind the success of the E-commerce website. The trusted user has on these E-commerce websites is also an important factor. The products they buy are genuine and have a reliability factor which is lacking in offline markets.
Their website has a minimum loading time. This helps a website to attract more visitors and result in higher ROI. Visitors are quite impatient and can’t wait for a long time to open a website. They simply switch to other websites. These websites use very light interface that helps them to load immediately once a visitor clicks on it. The graphics, images and videos posted of the product are quite engaging for a user. The E-commerce websites of these renowned companies are compatible with every operating system. The other advantage is that they are responsive in nature, can be opened on mobile, tablet easily. As per, the latest trend 80% of people use mobile phones for accessing any website application. To this website design must be responsive in nature.
- Exclusive Offers
The other reason for the renowned E-commerce website success is their frequent offers. They regularly post-sale offers, exchange offers and flash sales. This drives more users to their websites and finally lead to high sales. If you are planning to set up a website, place exclusive offers for users. This will definitely boost the sales of your websites. Offers are the most appealing stuff for the users, they wish to take advantage of these offers.
Popular Ecommerce website post offers during the festival season and public holidays. As per the reports, more than 40% of more users visit the website during the festive season. This is a crucial time of the sales and making full use of this opportunity is very well known by these E-commerce companies.
SEO is also done by these E-commerce websites as they also have competitors. Every website desire to be on top of the search engine and users always prefer to go for the top rank websites. SEO includes several activities and the experts hired at these companies are proficient to do this work. SEO includes posting relevant content on the websites, keywords that are trending and driving a lot of users. Once a website starts to rank higher, more users start to visit the website and leads to higher sales. Every E-commerce website is doing SEO for their service, product. In order to achieve this, they are hiring SEO experts. The more superior content you include in your E-commerce website, the better your SEO is. The more you update content, for search engines like Bing, Yahoo and Google, the more occurrence you will have for sure. For example, if someone is looking for “Samsung Watch” on Google and if you have written a blog with the same keyword, this will surely bring target users to your blog to learn more about their need.
- Active on Social Media
Publishing content on social media websites is a great strategy included byE-commerce websites. Social media websites like Facebook, Pinterest, Twitter, Tumblr, Instagram, YouTube and Google+ have billions of daily users. To make their website viral among these daily users of social media, they are posting content on the social media. These social media platforms have different functionality and as per that E-commerce websites are taking different methods of interacting with customers. They regularly link their website content to the social media pages, this will drive more visitors to their website ending into higher sales.
Video content, GIF, media content is a very attractive source for visitors. The search engine also appreciates the video content and position them higher in comparison to other E-commerce websites lacking any of these mentioned contents. When users surf their post, they will get to know about the latest offers on the website and visit it again in the future. Regularly posting content on the social media, two to three times in a day is the approach followed by renowned E-commerce websites. This activity them to engage with the viewers and increase the sales.
- Shareable Content
Major E-Commerce websites post content that is shareable to increase online visibility. All this is done to get customers, leads, higher ROI and to share the business objectives with others. Content is posted to be shareable. Whether a consumer forward the email marketing messages of an E-commerce website to a colleague or share that on their social media platforms, getting a content shared is a great approach to boost visibility in the market.
A number of times, it can be troublesome to reveal the human side of the business. But, the content on the post lets an E-commerce website to make a more personal relationship with the target customers while displaying their E-commerce website details. The renowned E-commerce websites are never afraid of revealing their personality in the blog posts, display banners, videos, social media content, or other kinds of shareable content.
Higher customer interaction is another major advantage of shareable content. The best approach to initiate interaction with your target audience is to present them with valuable information on interesting topics that can help them to think and talk. Sharing content related to E-commerce website on social media is an amazing method to boost brand and get your audience to interact more with your brand.
From the above strategies, we can conclude that to be like eBay, Amazon or Alibaba, the above strategies need to be followed with full planning. If you use them in the proper manner with some creativity like posting your website links, keywords, images in social media posts chances are very bright to increase the sales. All such strategies are time taking and require proper planning.