SEO – you know it stands for optimizing websites for high search ranking and traffic. But when you’re asked to SEO a page, you first look at the search volume of the keywords targeted. For this reason, I call those SEOs lucky that get plenty of search volume to hunt; featured snippets to conquer and answer boxes to occupy.
Some SEOs have to struggle with low-search volume niche. It happens with B2B marketers and also with those trying to launch a new product or service that it totally new for the customers. This blog is dedicated to the marketers that have to keep their spirits high while driving search visibility in very thin traffic niches.
I have three marketing ideas – SEO, Paid Search and CRO for SEOs working with low volume search traffic. But it is just a start that will fuel your inspiration and encourage you to push your efforts for better results.
Search engine optimization can take your website up high on search engine ladder but you need a strong foundation of technical features otherwise the site will crash down any moment. Make sure your site has following features.
- Keep the link profile clean
- Strengthen internal linking
- Improve crawl-ability of your site
- Keep title and meta tags descriptive and unique
- Use Google Analytics
- The site must appear trustworthy
Targeting transactional queries
Once the foundation is set, you can start searching keywords that best match with the existing pages. Also you should target the keywords that are high traffic but don’t have any match with existing pages. For these keywords, you can create additional pages.
- Paid search
Often, marketers split their SEOs and paid campaigns but it proves to be a mistake in the long run. Ideally the paid marketing should be in conjunction with SEO only then it could be beneficial.
Get your tracking right
It is the first step in starting paid marketing. Tracking should be so set that the report clearly shows paid and organic conversions. It isn’t difficult to install trackers but it is something that you should keep in your mind.
Bid on right keywords
No need to become excited or possessive about your paid search when you can easily direct targeted traffic to your site through transactional keywords. These keywords aren’t costly to buy hence the traffic that come remains affordable.
The magic of RLSA
Remarketing List for Search Ads could provide real help with increasing leads and sales. These are the people that visited your site in past but didn’t convert into sales. The process is to contact those visitors and try convincing them to become your customers.
It is to target queries that are less competitive that transactional queries but they can connect you with targeted audiences. You can create information rich blogs for such queries.
Organizations working with very low search volumes make sales after long cycles. It is so because the business offered isn’t for masses but for selected few. Here the businesses need to be pretty sure about every visitor coming to their site. Instead of taking the visitor directly to product page, they should first take him to a page related to their business and finally to product page when the visitor is convinced to become your customer.
Making sales with high search volume traffic seems a good job but when the search volume is thin then the job becomes a challenge. Here you need to be careful with your marketing campaigns and the results. When the search volume is low, you should be high on marketing to retain every visitor that comes to your site.