By far, Google Analytics is the best tool to use when you want to analyze and measure your results to get an overview of how your strategies are performing. Apart from the fact that it can give you really deep insights and statistics, it is actually free!
If you are new to digital marketing and you found out about Google Analytics, chances are, you gave it a try but can’t seem to wrap your head around it. Truthfully, the interface of Google Analytics and the terminologies in it are not that friendly to beginners. But, there will always be a way to learn them. This article will guide you through some of the basic concepts of Google Analytics after you have set it up.
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Take a look at these points below. These are some of the most important things you need to know so you can get the best out of Google Analytics.
What Can You Get From Google Analytics?
Basically, Google Analytics is a hub where you can get metrics on the different aspects of digital marketing strategies. Among the things that Google Analytics measure are:
- The total number of visitors you have — daily, weekly, monthly, and annually
- Where your audience is coming from — it includes search engines, social media platforms, and other websites
- A list of websites that link to your site
- The pages in your website that gets the most visits
- The average time people spend on each of your pages
- The number of visitors that got converted in one way or another
This crucial data will help you realize which parts of your whole digital marketing strategy need to be improved.
Finding Traffic Data in Google Analytics
The data regarding the total traffic your website has can be viewed easily. Actually, it can be found on the Home page and it would most likely be the first thing you will see when you log in to Google Analytics.
The dashboard will show you the traffic in the last seven days by default, what time of the day they normally visit, and a count of the visitors that is opening your website in real time. At the bottom of the page, you will see information on where your visitors are coming from. It could be from organic search engine results, social media, or they may have typed your website name directly.
Further down, you will see more specific metrics like the internal pages that get most visitors and the type of devices that your visitors are using to access your website.
The Dashboard is a very efficient way to see an overview of the different important metrics. This is where you can go in deeper and analyze each of the metrics in detail.
At the left side of your dashboard, you can go to AUDIENCE > OVERVIEW to get a more detailed report of your traffic.
In this section, you can see a breakdown of your traffic. You will also see the number of sessions people have, the duration of the session at an average, your bounce rate, and the number of people that visited your site for the second time.
Down below, you will see the demographics section. This displays useful information regarding your visitors including:
- Operating System
- Service Provider
- Screen Resolution
It is important to look at these demographics because they can tell you what future opportunities in Digital Marketing you can tap. For example, if most of your traffic speaks a particular language, then you may want to consider publishing content that is written in that language.
It is also important to get a good grasp of the behavior of your visitors. Generally, you will see how your visitors browse through your website. You will see which page they start at and which pages they go to after that. Learning this aspect can give you an insight on which pages are not visited and needs improvement.
To view them, go to BEHAVIOR > Site Content > All Pages. You will get a list of the pages and how many visits they get. Similarly, you can go back to the left bar on your dashboard and click on Landing Page to see if your landing page or your home page still gets traffic and maintains its spot as the central and focal point of your website.
Google Analytics can provide an extensive amount of information to its users. The statistics and reports here are very helpful. However, they may appear overwhelming to most marketers. So, what we can give as an advice is to just start getting your hands dirty with it. Explore and see what it has to offer. This is the only way to make sure that you can get the most out of it. Never worry about spending too much time on it. You will be thanking yourself in no time!
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Ritu Sharma is an SEO specialist & Online Marketing Strategist with over 9 years of professional experience. She is currently working with India’s leading SEO company PageTraffic. She has spearheaded many successful SEO campaigns for PageTraffic.