SEO is one of the best ways to consolidate an organic and consistent source of targeted traffic. Read that again. Out of all the digital marketing strategies, SEO is the most profitable.
Of course, there are certain instances when social media marketing or paid advertising could be more beneficial, but those are true exceptions. The SEO environment has been quite stable during the last several years.
By stable, I’m talking about the fact that ranking a website on the first page of Google is mostly conditioned by the quality of the content marketing that each company produces. High-quality content, high authority backlinks, influencer mentions, social media presence, loading speed – these are all elements that mattered five years ago and they still matter now.
Therefore, the key to improving your SEO rankings in 2020 is to stop chasing quick results through “shortcut” methods and to start focusing on the simple yet most effective tactics that have never disappointed.
In today’s post, I’ll share the most helpful SEO techniques for 2020. Pay attention and start taking action!
Rank to Position Zero – Aim for the Featured Snippet
The featured snippet is considered to be position #0 because it appears before the organic #1 result in the SERP. Obviously, the snippet captures more attention at first sight, and that is why you should start aiming for that position as soon as possible.
Normally, the featured snippet provides answers to questions or to topics in a very brief manner. There’s no exact method to mark your website as a featured snippet, but there are several guidelines that you can follow in order to improve your odds of success:
- Know your audience and know the questions that your prospects will be asking
- Your content should answer questions, so design it that way
- Always provide value through your content. Quality is key!
- Try to provide the most complete answer, but keep it short
- Create a FAQ page on your website
Quality versus Quantity in terms of Everything
Some SEO practitioners focus on quantity, others focus on quality. I’ve tried both, and I can ensure you that focusing your time, energy, and attention on quality strategies, links, content, and so on and so forth is definitely more productive!
Quality versus quantity in terms of everything – here’s what I mean by that:
Creating 5 high-quality articles that are so good that they’re able to change people’s lives is a much more profitable effort than creating 50 low-quality articles that aren’t read by anyone because of their low value.
For example, when I couldn’t write my own content because I lacked the knowledge and the skills, I leveraged an assignment help service that assigns an essay writer for you. Generally, essay writers are excellent content creators that provide amazing content. That was an investment that brought a really nice return on investment.
Focusing on 5 high-quality backlinks from five authoritative websites will boost your rankings faster than 50 backlinks that come from ghost websites.
Focus on quality and see where that leads you!
Improve the User Experience
According to an interesting study, 70% to 80% of people tend to ignore ads. This is one of the reasons why organic traffic is such a valuable asset to any type of business.
To rank high, you need to show Google that you’re properly “taking care” of your website visitors. If someone enters your websites, spends five seconds and leaves, Google will understand that you haven’t provided what the user needed. This is called the “bounce rate”. If your bounce rate grows, your rankings will decrease.
To improve your users’ experience, follow these simple guidelines:
- Make your website mobile-friendly
- Make your website load as fast as possible
- Provide excellent customer service (live chat, email, contact, etc.)
- Connect your social media pages to your website and emphasized them through widgets and icons
- Avoid intrusive forms of advertising like popups.
- Keep it simple. The main goal is to help your prospect reach the content he needs.
Leverage Useful Tools
SEO marketing is a fine art. To master an art, you need to possess the right resources. In the digital marketing world, there are hundreds and thousands of useful digital tools that solve different problems and satisfy different needs.
When it comes to SEO, you can find tools that help you research keywords, discover backlinking opportunities, organize your ON-page SEO, and so much more.
Start leveraging SEO tools. If you can afford it, invest in premium subscriptions to benefit from a lot of value. If you don’t start with the free versions and build up as you increase your profits.
Improve Your Social Media Presence
Your social media presence is like an online resume. If you want your prospects to believe in the authenticity of your business, you need to be credible on social media. What does that mean?
First of all, you need to post content consistently. The content that you share on social media represents direct traffic, further social engagement through shares, comments, and connections, and so much more.
Start improving your followers’ base by distributing highly relevant content. Create different strategies that are also connected to your SEO game. Attract your fans to your landing page and turn them into email leads. Those email leads can become your loyal customers for a lifetime.
Your SEO performance is highly influenced (even though indirectly) by your social media presence. Start optimizing your social media strategies right away and test your results.
SEO is definitely a great way to boost your brand’s awareness and skyrocket your business success. The performance of your company is heavily influenced by the quality of your marketing and the methods that you use to generate the traffic that you aim for.
Since search engine optimization provides “hot traffic” that is one click away from converting (because the prospects seek for something that they know they want), you can maximize your profits easily by consistently working on your SEO strategy. Take action, test, analyze, measure, and optimize!