Web Design

Web Design: 12 Effective Ways for Landing Page Optimisation (2019)

Landing Page Optimisation – Optimizing your landing pages will increase the conversion rate and thus generate more revenues for the products and services posted by you.

Landing page optimization

In short, landing page optimization will bring in more business and ROI to those who follow effective strategies to cloak in more sales. The success (ROI) of your landing page depends on the way you optimize and where the customer lands after clicking on the landing page. Here are a few quick tips on how to do landing page optimization that yields you the best results.


Landing Page Optimisation Tips

Unique and To-the-Point Content

One of the crucial factors for landing page success is the content. Having unique and quality content on your landing page is very important to build trust in your business. You must also make sure that the content is to the point and not very descriptive. Having a lengthy content on the landing page may irritate the user and compel them to leave your site.

High-Quality Images

Images have a high impact on grabbing the attention of the customers. Using high-quality images will make your content more appealing to the users. It enhances the overall user experience and increases the chances of generating a good number of leads.

Proper Call to Action

Landing Page Optimization Tips

You need to place the call-to-action button appropriately on the landing page. Having a proper call-to-action button placement can Make sure to choose an appropriate colour for the CTA button.

It must have contrasting colours, which may encourage the customers to click on the call-to-action button and make the conversion. The most important thing is that you should add action-related words like ‘contact now’ or ‘shop now’ to get the pulse of your visitors.

Format Properly

When designing a landing page, having a proper format is a must. It is advisable to consider formatting with effective techniques and put in efforts to get good conversions in the long run.

Having a clear layout of images, copy, form, and CTA buttons can help to increase the conversion rate on your landing page, thereby increasing your business revenue. Your landing page must highlight the offer value and your content must be understood by the users with short paragraphs. In short, having visually appealing and quality content has a huge impact on the conversion rate.

Know Your Customer

It is very much important to know what your customer wants. Before creating a landing page, make sure to understand your audience needs and try providing a solution to them through your landing page. Also, understand the online buying behavior of your target audience. This helps to optimize your landing page effectively.

Focus on Headlines

Landing Page Optimization Tricks

Having a compelling headline can attract your customers and make them click on your landing page. So, make sure to craft compelling headlines for your landing page.

Experiment on Different Platforms

Though it is known that video marketing is one of the best ways to market your product, there are many other platforms that work like charm. So, try testing your landing page promotions on different platforms to generate more leads and order confirmation.

Have a Unique Selling Point

Provide a unique selling point for your product to get a competitive advantage. Having a convincing marketing strategy can help to increase your leads. If you do not know how to optimize your landing page, you can avail the services of a good web design company India.

Consistent Campaign

Make sure to have a consistent marketing campaign throughout your sales funnel. This helps to increase the conversion rate of your landing page. As mentioned before, you must highlight the unique selling points on your landing page throughout your promotions.

Add a Guarantee

Make sure to provide some kind of guarantee to your customers as they act as a trust factor for purchase. The guarantee can be in terms of providing service for the product for a few years from the time of purchase or money-back within a given time frame.

Add Testimonials

Make sure to add your other customers’ testimonials on the landing page. This increases the trust in your business and the leads. Take a screenshot of your customer’s testimonials on social media or other platforms and attach it on your landing page. Similarly, you can add case studies, success stories etc.

Inquiry Form

Last, but not the least, add an inquiry form with relevant questions. This can boost your conversion rate.

These are some of the quick tips to optimize your landing page. If you want to get organic traffic to your landing page, then avail expert SEO India services for your landing page. Once your landing page is proper, you can expect to cloak in massive sales volume to your website. Just make sure that you have a good hosting plan to handle the traffic after your landing page becomes popular amongst the interested buyers.

Author bio:

This content is written by Micheal Anderson, he is working with Techmagnate. He has expertise in web development and search engine optimization services and being a blogger, he likes to share his articles with tech-savvy peoples.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).