Digital Marketing

How Many Link Building Strategies Do You Know?

Guest blogging is the most popular way of building links but it isn’t the only way. There are more ways to develop quality links using simple ways like PR submission and web tool publication.

1 Find good old friends who linked to your site in past

2 Getting links is easy if you allow visitors to share your images

3 Earn links by publishing interactive web tools like calculator

4 Highlight your content to earn links from visitors

5 Host quizzes and allow people to link quiz results. Personalize the quiz page for each user so that the winners could link to the results

6 Press release can create buzz resulting in more press and natural links to you

7 Start contributing blogs to an authoritative site

8 Mention influencers in content attract their attention and get some quick natural links

9 Discover new link opportunities by exploring link profile of your competitors

10 Journalists would link to your site if you target keywords they use

11 Earn links by creating communities like forums

12 Create an attractive hoax site to attract links

13 Provide hostings for other websites

14 Indulge in case of studies as they attract natural links

15 Submit your web app to 2.0 a human created a directory

16 Submit mobile apps to leading app directories

17 Make a petition for a common cause that gets support from many. The supporters will link the petition and also ask others to do so

18 Convenience of embedding your videos would tempt them to embed the videos with links included

19 Use copy/paste functionality for link building

20 Look opportunities for creating controversies

21 Tell others who you are linked to

22 Use video site profiles to link back your site

23 Invite quotes from industry captains and subject matter experts or look for such invitations

24 Linking your site to midlist blogs could return favor

25 Linking to Q&A sites is beneficial even when they give nofollow links as these sites give quality traffic

26 Sharing personal stories and experiences can also attract natural links

27 Launch events that people want to connect to

28 Join business groups like chamber of commerce and better business bureau

29 Reach out to diverse platforms and publish your content wherever possible

30 Sponsor popular events to become popular

31 Find copies of your images using reverse image search and ask for an attribution with links

32 Write reviews on sites that allow reviewers to link back to their sites

33 Share interactive games and invite players to embed those games. With each embed; you will get links to your site

34 Approach influencers and ask them to do surveys. You publish results of the surveys. People mentioned in the surveys will certainly link to your site

35 Publish webinars whenever possible

36 Start debunking myths related to your industry. It will give you links

37 Interview influencers and also give interviews. Interviews give links

38 Prepare a rank list of popular products and most desired services. Those who follow the list will link to your site

39 Strengthen internal linking of your site

40 Find places where your brand is mentioned without a link and ask for an attribution links

41 Give testimonials to the products you use. The manufacturers could include the testimonies to their landing pages and also give a link to your site

42 Produce informative infographics for publishing in infographic directories

43 Help charity organizations who exchange links with their donors

44 Produce content related to current events and earn natural links from press

45 Identify broken links and repair the links immediately


Blogging isn’t the only of getting links as there are many easier ways to get natural links to your website. If you keep reading the latest trends in digital marketing, you will find new ways of link building.






Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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