Social Media

Top rules to increase engagement using Social Media Platforms

Everybody talks a lot about how to use various Social Media Platforms for better marketing. But the first step of it starts with you realizing the importance of social media platforms. The exposure and publicity that social media platforms can provide for you are extremely valuable. There are so many social media platforms available that you can use. While you may know about the common platforms like Facebook, Google Plus, Instagram, Twitter and LinkedIn, you should also be aware of other blogging platforms like Tumblr, Blogger etc. You should also be aware of more recently popular sites like Quora, Pinterest, Reddit and Yelp.

Now that you have an idea about more than a dozen of social media platforms, you need to know the best way that you can use them to your benefit and to increase your business. It is not enough for you to have profiles on social media platforms, but you need to be active and engage with your readers. They may essentially turn into future clients. We tell you the top rules on how you can make the best of social media platforms and how to increase engagement

Know each platform and its use

While you have so many options to choose from when it comes to social media platforms but they all cannot be used in the same way. Imagine the disaster if you posted pictures on Linked In and announced new offices through Instagram. Each social media platform can be used for a specific kind of engagement. Here is a rough idea on the uses of the most common social media platforms:

Facebook – Your primary go to platform as it has maximum users.
Twitter – To announce new products and events and maintain touch with your customers.
Instagram – Post pictures to show your business as exciting and unique as the crowd is younger here.
LinkedIn – Keep it purely professional here.

Pay attention to your audience

Always keep in mind that at the end of the day, your target should be your audience. More than the platform, you should always keep your eyes on your target audience. If your audience don’t like a platform and seems to be moving to a new platform – you should move with them. Go to check the new platform, test the waters a little and then jump right into it. Social media is all about your audience and how best you can connect with them.

Get your content right

Nobody wants to read poorly written content that has grammatical errors. What you write on these social media platforms is the key to increasing your engagement with your audience. You have to read the content again and again, edit the draft till you think it is good and proofread it so it does not have any mistakes. Use good keywords and frame right sentences. Above all, make sure your content is interesting and stands out from similar websites. You should also ensure there is no plagiarism in any of your content at any cost.

Top rules to increase engagement using Social Media Platforms

Be consistent

If you write a great article, you have a set of your audience hooked on to your social media platforms. This raises their expectations and they will look forward to more good articles from you. You should always be consistent and keep posting things at regular intervals. You can decide to post an article every day, but if you think this will be hard to keep up with you can post an article once a week. When it comes to content, quantity doesn’t matter unless you have high quality articles.

Specific platform tips

For Twitter, keep your tweets less than 110 characters so your followers can retweet them. Also tweet during the day when more people are active on the site. When posting something on Facebook, adding a relevant photo increases the chance of it being used. Also, polls are best conducted on Facebook. Above all, research shows that content posted during the weekend gets maximum attention.

Now that you have a basic idea of how to increase engagement using social media platforms, we hope you will follow our tips and be successful with it. Always remember to interact with your audience, stay positive and take their feedback to make your company’s service better.

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Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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