Digital Marketing

What is Growth Hacking? Importance of Growth Hacking – Explained

Growth hacking (growth marketing) is the use of resource-light and cost-effective digital marketing strategy to help grow business and retain an active user.

What is Growth Hacking and How it Works?

Growth hacking is the process of rapid experimentation across marketing channels and product developments to spot the most efficient and effective ways to enhance a business. Moreover, it is a platform for strategies focused solely on growth.

Is growth hacking the future of marketing? Growth hacking is generally used for massive growth in a short time on small budgets. Unlike conventional marketing, growth hacking focuses on goals, profitability, and results and never follows a methodology. However, it is ideal startups because of the limited budget and resources, but it also lends itself to large companies.

Growth hacking is nothing but more than a buzz for digital marketing. As we know, digital marketing has advance and modern marketing strategies like SMM, PPC, CRO, EMM, etc. This is all “growth hacking” / “growth hackers” is. It is just like a discipline that can be cultivated within a marketing team.

For large organizations, there can be a separate cross-function growth contingent. In another way, growth hacking and digital marketing are two very complementary specialists. Furthermore, they both share some fundamental principles along with the same metrics, increased engagement, increased conversion, and increased retention. The key difference between these two is the scope of their goals.

Why is Growth Hacking Important?

Growth hacking is the marketing practice done under different technology where products and services are marked and promoted well at low cost through analytical thinking, social metrics and other creative techniques as opposed to traditional marketing like advertising through radio, television, billboards, etc.

growth hacking power


Growth hackers simply do a good performance with some techniques & strategies like content marketing strategies, analytical marketing, SEO(Search Engine Optimization) techniques, A/B testing, with creative social media strategies, planning through Google and Facebook advertising strategies. It primarily focuses on low-cost and innovative alternatives to traditional marketing.

As we know, social media marketing is at peek nowadays and growth hacking revolves around many such techniques within the web. A growth hacker is the one with rare combinations of the right marketing and technical skills. Who can come with the smart marketing hacks and can track the results to optimize their resources to the fullest? Growth marketing understands that there are many channels and avenues that they need to focus on.

But if we talk about the fundamental level, they will be two types the one is – one that results in traction immediately and second is – steady but slow growth. Fast growth will derive from campaigns, exploits discounts, etc on the other hand temporary tactics have to end after a given period.

How Growth Hacking is Done?

Growth hacking & digital marketing is an imperative thing to grow your business and website. For instance, if you are getting collecting more email address, getting more social media followers and comments on a blog means your business is going differently. There should be some social media strategies that you need to follow:

  • The first thing you need to do is search the unique social media platforms & Sites your competitors aren’t using. If you’re facing a competitive industry then it is the most imperative part.
  • Often strive to give something for free at your business that enhances to engage more customers to your website
  • If your landing page doesn’t excite your audience probably, it’s the time to draw your landing page properly.
  • If you are stuck in one place then invite your audience to email you.
  • A true hacker doesn’t eliminate any potential avenues that might lead him/her towards a goal. Meeting people face-to-face, interact with them, involved with them in their stuff can boost your self-confidence and eliminate your fear.
  • People love interacting content including infographics, quizzes, and animated videos.
  • Issuing a challenge is a great way to create a positive relationship with your audiences. Moreover, it could be related to a personal growth goal, creative endeavor or charitable cause.

growth hacking techniques


Is Growth Hacking a Good Career?

Growth Hacking is very good for a career. It is one of the highest paying as well as the fastest growing marketing jobs today. The basic level of growth hacking involves experimenting with new concepts, analyzing and tweaking the topics in order to aid the growth of the business. Being a growth hacker, it is very much important for you to understand the design. If you are having very good design skills, then it will help you to utilize it in the future in a better manner.

It is because of the following points;

  • With the help of this, you can connect with people and build your own network of specialists.
  • The salary of a growth hacker is one of the highest growth hacking professionals are in huge demand.
  • It realizes the full-time employee position, only remains full time if you keep it that way.

Scope of Growth Hacking in India: Current Scenario and Future

Growth hacking is one of the highest paying and fastest-growing jobs as of now in India. The process of growth hacking is the rapid experimentation across marketing channels and product development to identify the most efficient and effective way to grow a business. Nowadays everyone wants to succeed and demanding in business and opt for growth hacking is one of the relevant ways.

It refers to a set of both conventional and unconventional marketing experiments that lead to the growth of a business. Qualification required for growth hacking is graduate which is quite usual. Many people are still clueless about the value of growth hacking. On the initial level, growth hacking involves experimenting with new concepts, tweaking, and analysis the concepts. It is especially relevant for only start-ups but also creates your values in the eyes of the audience.

Once you become an expertise growth hacker with the help of a few skills which are important for growth hacking, you can see your career bright for now and future. Thus, growth hacking in India is picking up very fast. Moreover, growth hacking is one of the key modules of the digital marketing certification program. So the aforementioned make you clear about the values of growth hacking for now and future.  


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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