Search Engine Optimization

5 Tips For Battling Bad Search Results

A negative post, questionable picture, and some bad words are sufficient to malign your online image. And you can never know who is writing bad words about you. But you can’t sit idle and give your rival a free hand. Here are 5 options you can exercise to control bad marketing.

Option 1: Get the negative search result taken down

The best way to remove negative posts and reviews is to contact responsible persons and request them to remove negative content. You write a mail to the person writing negative reviews on you to stop saying bad words about you and the person agrees. But the case could be otherwise.

  • The person responsible for writing negative reviews could turn your request for removing the bad content down. Convincing a person who’s writing bad words about you is quite a task as you need making a strong case in your support and pursuing the person for long time.
  • The person could become more aggressing and write more bad words to tarnish your image on social media and search engine result pages. But it depends on circumstances.
  • Google provides legal remedies for such unwanted content. Go through its guidelines and write to Google, if you case fits into criteria for negative content removal.
  • The negative reviews could be archived and come up again even when they are removed by the responsible person or through Google’s legal help.

Option 2: Hire a professional that can instantly fix the problem

It is a promise that can never materialize. It is like controlling search engine results and it is simply impossible. But there are many companies that make such promises and lure clients to buy their services. They target individuals with little or no knowledge on SEO and make good money by promising long term results. What they do in real is following black hat SEO that gives quick results for short time.

Option 3: Running a paid social media campaign

Handle with care. It is the message for social media enthusiasts. As soon as, the first negative review comes before your eyes, you will get alert and also anxious to erase it from the wall but it isn’t possible. The best thing you can give a fitting reply to those bad words. But if you have an objective in mind like you want more customers for your business or brand awareness then it’s better to hire a professional that can create, manage and run your social media campaign to achieve the objective.

Objective 4: Create and optimize positive content

The best thing you can do to confront negative reporting on you as an individual or as a brand is to suppress the bad words with good content. Also you should optimize the positive reviews for high search engine ranking. It is better than spending money on the services that look good but can’t materialize. Find out who your targeted audiences are and what they want to know about you. This information will help in creating content that interests your customers.

Option 5: Talk to an expert

Every case is different. It is only an expert that can study your case and suggest remedial measures that you can take in a hassle free manner. Talk to as many brand building companies as you can and determine their reliability from your findings.


Removing negative reviews come under the digital marketing. In the online world, your image is everything. Even a few bad words can tarnish your online reputation and it should be clear to you that it isn’t possible to manage the reputation overnight. You have to keep a close eye over negative content and at the same time, you should keep good stuff about you and your business.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

Leave a Reply

Your email address will not be published. Required fields are marked *