Pay Per Click

Retail Shopping On Display Is Google’s New Initiative To Expand Its Display Network

Recently introduced Google Display Network is part of Google’s ad display play. The largest search engine is committed to increase distribution of shopping ads to its Search Partners network that includes YouTube and image search results and also to third-party retail sites.

An email from Google to AdWords API users and advertisers reads that the pilot called Retail Shopping on Display will display ads on fashion on home websites on Search Partners network. The mail further reads that the pilot is in its initial phase and that only selective ads will be displayed on the Google Display Network.

The email is sent in April and the receivers are informed that their customers could target the Google Display Network with their shopping campaigns as part of the ongoing project pilot. Under the project, the shopping campaigns can be extended to handful of sites selected by Google. High quality fashion and home décor sites are selected for the pilot project.

Retail Shopping on Display is Google’s new initiative to expand its display network copy

Expected date for rolling out of the pilot project is May 29. All shopping campaigns on Google Display Network will be automatically upgraded to display on the selected sites. It will be by-default and the advertisers will be provided the option to opt out of the pilot project.

But the pilot project could take some to get start. Google has also made clear that the shopping campaigns taking part in the project will start seeing traffic only in late June. In the meantime, Google has included some more advertisers into the pilot project.

Complete information on the project is yet to be revealed by the largest search engine that also has the largest network of search partners. Advertisers are unaware how the ads will look like on displaying. But one thing is certain from the mail and it is that Google is committed to increase distribution of shopping ads in its network.

In the coming days, the advertisers will see the shopping ads being displayed in the different types of inventory of Google. It is a brave and bold step towards retail shopping. Some advertisers have reported that their clients are included in the test.


Google Display Network is the largest network of display ads and Google is going to increase its reach with the latest project called Retail Shopping on Display. It is a revolution in digital marketing. Presently only a couple of shopping campaigns are included in the test but soon more advertisers will be allowed to participate in display program.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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