Digital Marketing

12 Spy Tools For Spying On Your Competitors Digital Marketing Strategies

Spying isn’t a new thing in business. It is a tried and tested tool and with technology, spying on competitors has become easier. Here we will discuss 12 tools that websites can rely on for getting an edge over their competitors.

  1. SEMrush

With SEMrush, you can track keyword position of any website in any search engine based on its physical location. Also it can show all the keywords the website in question is ranking and it can locate the keywords that are brining maximum traffic for the site. This great spy tool is available at $99.95/month and the price goes up to $399.95/month depending on the features used.

  1. Adbeat

This tool is great for data mining. It has spiders, crawlers and collectors that pull data from thousands of websites and publishers. Each site is visited several times within a span of 24 hours to make sure that only latest data is collected. It can dig up the sites you can never come to know about. Its pricing is:

Standard – $249/month

Advanced – $399/month

Enterprise – Contact Adbeat for price

  1. SocialAdNinja

It is an awesome tool for Facebook spying. Any kind of advertising research on Facebook isn’t possible until researcher’s profile and location matches with his targeted audiences. But with SocialAdNinja, it is quite easy. It can track ads in as many as 43 countries and also filter ads by interests, destinations and URLs. It is available at $147/month

  1. WhatRunsWhere

An amazing tool for online media buying, WhatRunsWhere provides real help in discovery of new sources of traffic for online and mobile advertisers. It can monitor competition as well. It is available at $1 trial for 30 days.

  1. MixRank

If you want to capitalize on AdSense ad campaigns then use MixRank that will show successful advertising on Google AdWords and also select AdSense publisher sites. Its competitive research data will help in optimizing your ad campaigns. This tool is available at $500/month.

  1. Ontolo

This tool can help in content marketing and link building. You can discover authors that can link to your content and also you will get tips for building back links. Ontolo also prepares reports and make graphs useful in content marketing and link building. It costs from $97/month to $297/month.

12 Spy Tools for Spying on Your Competitors Digital Marketing Strategies

  1. Adgooroo

This tool can see ad clicks, impressions and traffic and provide with the data that you can use to find high-value keywords your competitors are relying and capitalizing on. No pricing is given for this tool.

  1. Moat

It is SAAS software and its objective is to analyze efficiency of digital advertisements. Moat is developed to measure performance of marketing campaigns and find ways to improve performance. It measures real-time analytics over 19 billion times per day and monitors visibility of ads on social media platforms.

  1. KeywordSpy

It is for spying on keywords but its advantage is spying on domain. It can spy on any domain and provide intriguing data including how much the site spending on keywords, resources it is spending most and other important things. Lifetime free trial is available with limited features. While full feature tool starts from $89.95/month to $139.95/month.

  1. Ispionage

This newly launched SEO tool is suitable for PPC as it can perform keyword analysis and keyword management. It can do competition analysis and also it has campaign watch feature that can any ad copy and its landing page.

  1. Kompyte

This tool can notice even the slightest change on any website and in real time. It can even notice hidden updates to sites.

  1. SimilarWeb

It can track organic and paid keywords of any site and also provides valuable information on website referrals, searchers, inner trending pages and other important resources.


The only way to beat competition and stay ahead in digital marketing is to spy on competitors. See what your competitors are doing; how they are doing and what are the resources they are relying on.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

Leave a Reply

Your email address will not be published. Required fields are marked *