Gone are the days when websites could achieve high search engine rank with little or sometimes no efforts. Today, the competition has increased and so is the time and efforts websites need to achieve high search engine ranks. But some efforts could have negative efforts on the site.
There are a lot of factors that matter regarding website ranking and some factors can’t be ignored as they hold great value for SEO. Look and design are certainly the most important elements but content quality is also no less important. We have to take care of these elements.
Many of us decide to click back from sites as soon as we get their first look and it is because the sites take more than usual time in downloading for any reason.
Some websites contain many ads and the ads have no relation with the business the sites offer. Sometimes the visitors are made to scroll down and down. It is time consuming hence discouraging. It is learned that inexperienced designers and SEOs create duplicate content without knowing that duplicating content could get them penalized by Google. Also duplicate content dilutes value of the links on not only on the web page where the duplicate content is used but on the entire website.
What are the actions that can have a negative impact on a website?
Here are 5 common mistakes made by SEOs:
1) How long it takes for a page to load
Some websites have many ads and it is true regarding ecommerce sites. Ecommerce websites use pictures of products and they also run relevant advertisements. It is a good idea as more ads will make more money but in reality, it isn’t the case.
Too many images and advertisements could result in uncompressed image downloads or result in excessive scripting. Together the pictures and ads add to the weight of the sites. It is for this reason that webpages with a load of images take more time in downloading. It is discouraging for the visitors.
For a quick download check, stop all the ads on your website. You will see dramatic increase in site downloading speed. If it takes 24 seconds to download with ads, it will take 4 seconds without ads and it is quite impressive.
2) The never ending scroll
There are many SEO techniques and all the methods are useful but the designing technique is most overused and also misunderstood of all the methods available for designing.
This design method is useful at specific places but most sites use this method to improve site engagement as it prevents users from clicking to get information. They are provided a stream that is highly specific and focused in content. It works but if used incorrectly, it can reduce SEO value, user-friendliness and conversion optimization of site.
Crawlers are always visiting websites. They take into account the information that sites have to offer. The information is forwarded to Internet users and vice versa to the sites. The crawlers even visit each site several times a day in search of new updates.
Sites offer a load of content for which crawlers have to use many resources. Google has resources to record content. It is called crawl budget and it is unlimited as every site is different. If a site is overloaded with content, the crawlers have to take multiple trips between server and the site. Every resource call is important to be crawled but making excessive trips could delay rendering of web pages.
Page rendering could be delayed if the Ad network fails to compress images; due to scripting errors and when the crawlers are made to wait for the information to be displayed. It happens when a load of content is a load of content is uploaded after ads. The crawlers are likely to stop indexing the pages in these situations.
4) Negative ad practices
Some ads turn the visitors away as they are unwelcoming. They are ads like autoplay video with/without sound and disappearing autoplay video that starts with a bang even the user has turned the sound off. But the ads that are relevant with sites and user-friendly as well could give rich dividends.
5) Creating content without keyword research
Writing content without searching keywords is information not needed by targeted customers. The content won’t get clicks as the users aren’t looking for information served.
Do proper keyword-research for writing content. Use tools like Google AdWords keyword planner for searching keywords. It is a free tool but there are paid tools as well. Create long tail keywords by coupling phrases. These keywords are easy to target. Always rely on your research and analysis for selecting keywords. The ultimate goal of keyword research is to be seen.
In their efforts to achieve high ranking and to get top ranking overnight, websites could make these mistakes that could impact their ranking and possibilities of getting on first page in the long run. But they can avoid these mistakes with little caution.
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