Search Engine Optimization

5 common mistakes that fail SEO marketers or bloggers

In this age of digitalization, everything is digital and which is not, it’s in progress to be. Here everyone wants to develop or increase their business with the flow of natural opportunity given by digitalization.In digital marketing, we need strategies to be on the top of this market as well as other markets. In marketing more visibility of a  brand leads to more selling. People will think about you only if you are looking somewhere on the top or near of it.

Keeping this in mind, marketers use SEO for their sites/business for coming on upper on SERPs working hard on it. And there are lots of digital marketing institutes in Delhi which provide proper training for handling SEO. We generally see some common problems that all SEO marketers are facing. We see marketers are failing in getting results even after doing good practices in SEO but ever thought why so? Some of those common mistakes SEO marketers or bloggers make usually are here for you.

The first common mistake is the “Unstructured or Unoptimized keywords“. Instead of losing hope one should give priority to relevant keywords because keywords play the role of a bridge between user intent and the informational content. While designing the model of the marketing content one should keep in mind that keywords are very important as equally as good content. And those keywords should be relevant and thematically linked with the content and objectives of your business. A well keyword-optimized content helps creates an awesome impression on ranking you higher on SERPs organically. For eg:- your keywords should contain why, when, how, where, which, what which are commonly searched by people. For more information, you can join digital marketing courses in Delhi.

The second mistake is the “less\poor internal linking” means an idol be log content should contain minimum 3-5 internal linking. Internal linking means the strategy of sending traffic from your one page to other through linking those other pages to the first page internally. Read minds of your visitors what actually they want and then link your other page according to it. you need a drop down or navigation menu on your home page for deep linking to inaccessible pages, because google or bing can’t access it automatically. Relevant internal linking can improve your rank organically.

The third mistake is the ” Poor Page Copy ” and it includes many things. You should keep in mind that the content you are writing or posting is for readers not for search engines, therefore their language or reading level should be 8-12 grade and in simple language. Your title or headings should be catchy and common. You should use proper tools to furnish your content like Grammarly and etc.

The Fourth mistake is “unoptimized pictures and videos“, yes this the very common and main mistake which bloggers ignore often, images should be there in your content after every 300 words at least, because readers ignore too chunky and heavy informational paragraphs. Plus their formats should be accurate and clear.

The Fifth and Last mistake is ” poor content promotion ” Means if you are not promoting your content with a strategy it is useless whether it a well-written 400 words blog or 1000 words containing any content. Content marketing is useful only when it is gaining traffic and that is possible with the strategic promotion of it on social media channels on that time when most users are active. So, these are some mistakes and their solutions of SEO marketers and blogger’s problems. Digital marketing training courses in Delhi provides these tricks and solutions in simple ways so that one can understand easily.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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