6 Evergreen Link Building Techniques That Stand Against The Time

Get the best of link building! We keep on updating this ultimate list of Link building techniques so you can gain high-quality backlinks. Every business nowadays has its website that lists the products that they sell. Creating an audience or followers isn’t an easy task. Due to this reason, many websites struggle to get the required visibility to a product or a blog.

Since change is inevitable, to beat the cut-throat competition in the market you will have to execute innovative strategies for advertising. Link building is one such strategy that gives your website visibility with the help of fellow bloggers and authors. The better the network you have, the better links you can get for your website.

In this article, we have tried to understand some evergreen link building techniques that have passed the test of time. Some of these are:

6 Evergreen Link Building Techniques


1. Guest Blogging:

In this technique, a blogger writes content for another blogger or company’s website. Both the parties benefit from this marketing strategy because:

  1. It helps in increasing traffic to the blog or the company’s website. The subscriber count increases and the lead generation improves as well.
  2. With the help of guest blogging The SEO ranking of the website improves as the links are built from high-quality sites. 
  3. With the improvement in the above two criteria, the brand value and awareness increases and the audience find the website more credible than before.

2. Blog commenting:

In this strategy, you can write comments on other websites and blogs. The comments should be informative and should add value to the idea that the blog or product is offering. Don’t write stupid or senseless comments, give proper thought and then pen it down on any blog you would want to. 

Engaging in such valuable comments will get the audience click on the backlink that you have provided due to curiosity. Thus, you will have good online traffic hitting your website. Moreover, sensible comments are valued by other bloggers which will engage communication and your networking will fellow bloggers will improve. 

3. Outreach:

Outreach is centric to a good link building strategy. A Linkable asset is one way to improve outreach. In this strategy, you can reach out to people who either have mentioned a specific keyword or linked similar products or blogs to their posts.

You can share your content with them which could be useful to them in their tools, blog posts, infographics, etc. and request them to add your links in their articles if found helpful. You can use websites like Content Explorer to find folks who post similar articles or blogs.

4. Link Reclamation:

The links to your website or blog can get lost either due to deletion of the link or removal of the page that hosted the link. The link deletion could have happened due to an update of that webpage or content change. A lot of online websites like Ahrefs, etc. provide lost link summaries for websites.

Once you have this summary, you can reach out to those host websites and request them to add the link back. If the webpage that hosted the link is deleted, then there is nothing much you can do about getting that page back. You can be an informant in this case and let the other blogger be aware of the missing webpage. This will keep the relationship alive and you might get more links in the future.

5. Unlinked Mentions:

Some articles or blogs may mention your business without linking your webpage. Every time this happens your business loses a link and outreach to a larger audience. Since the author has already mentioned your business in their article, they are familiar with it.

Hence there is no harm in reaching out to the author and requesting them to add a link to your business’s website. A lot of websites offer services to find such unlinked mentions for you to benefit from.

6. Infographics Submission:

This strategy involves the submission of data in a graphical format to various websites. Addition of graphs, pictures, videos, etc. increases the readability of the articles due to effective visuals.

You can create such visuals and request blog owners to add them to their articles. This will not only increase traffic to their blogs but also help you in getting more audience due to backlinks. Canva and Visme is a great help for this. 

Backlinks are all about creating a good relationship with your fellow content creator. Hope the above tactics work for your website. Do share your thoughts with us.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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