The best way to gain maximum mileage from your backlink inventory is to maintain the right balance between the quality and quantity of backlinks. Although it is very simple to state, doing it can be quite challenging. Lack of clarity about what constitutes good quality links and what should be the optimal numbers can make it tough.
Having only a few good quality backlinks may send the wrong signals to Google. It will construe that something must be lacking in your website that draws the attention of only a few people who take an interest in linking with it. Whereas the reality could be that you might have made a very restricted approach to distinguish between good and bad links. Or you might have been too much choosy that resulted in fewer links in your inventory.
Ideally, you must establish the goodness of your website as well as its popularity to the search engines that help to understand its worth and reward it with appropriate ranking. This should help you in determining the right number of links to have in your inventory, although there is no harm in having more.
Following the practice of scrutinizing the originating websites before asking for links should ensure that you get only good quality links. But still, some not so good links could creep into your inventory. Regular review of the backlink inventory should take care of the problem as it allows removing inferior links.
Best Techniques To Find Best Websites For Backlink
Identifying good links is the most important
No matter at which stage of optimization search engine Seattle, you detect link quality, before or after the acquisition. You must have a clear understanding of what constitutes good link quality. However, the task of separating good links from the bad ones might not be easy always. But there are ways of doing it that you must be familiar with.
Knowing the features and traits of good backlinks should help to avoid confusion in separating the good links from the undesired ones. To succeed in the proper identification of backlinks, this article should help you in understanding some metrics that help to define quality in quantifiable terms without any confusion.
How good is the originating website?
Some links might reveal its quality on its own, but in many cases, it might be challenging to gauge the link quality by looking at the link only. In such cases, the only way to ascertain the quality of the link is to investigate its antecedent. It means that you must evaluate the website to which it belongs. The fact of the matter is that if the website quality is poor, it can never provide a good quality link.
Good links can only flow from websites whose quality is good. By looking at the website features, its relevance to your niche and the kind of content published, you can make out its quality and judge its suitability for your purpose. You can also study the ranking trend of the website to judge its quality. If it maintains a steady ranking in the upper level of search results consistently or follows an upward trend, then it is a sign of good quality
Refer to PageRank
PageRank is a handy tool that assigns a number on a scale of 0 to 10 to define the quality of websites. It derives information from the link profile of a website to analyze it for determining the website quality. Whenever a link comes to a website from another site, it sends out a signal to search engines notifying it about the trust placed on the recipient website by others.
Linking signifies that some other website found your site good enough and decided to connect to it and they would like to share the goodness with their audience. Naturally, obtaining links from highly popular websites is assuring enough about its good quality. You can gain mileage in SEO due to the added exposure it receives from the audience of the site that sent the link.
Domain Authority (D.A.)
Domain Authority or DA is a critical factor in determining the worth of the website offering a link, and you must not lose sight of it when deciding about link quality. Domain Authority uses some calculation based on ranking to determine the authority and relevance of websites that also considers its ranking prospects concerning some given keywords.
The number that represents domain authority considers the authority of the site together with its domain. When judging domain authority, you must also consider the relevance of the title tags and description concerning your website. The relevance of links is crucial as it goes hand in hand with quality. Search engines do not value Irrelevant links at all.
Page Authority (P.A.)
Page Authority is another critical factor in determining link quality. When a link comes to your website from another website, the extent of influence exerted by that page passes on to your website. Page Authority reflects how much influence your site is likely to receive from the targeted page.
Higher Page Authority means that when you link to that page, your content will also enjoy high sharing across a large section of the audience belonging to that website. In the process, your website page derives a good value that augurs well for search engines and improves ranking.
High D.A. and P.A. point to high-quality content
The quality of content has a link to the domain authority and page authority of websites. When you choose a site with high DA and PA to link to, you remain assured of getting access to high-quality content. The authority enjoyed by the website in its niche stems from high-quality content that carries valuable information.
On earning links from that website, you get a share of the authority that you must keep up by creating equally good or even better content. Content creation is a specialized job, and you must tap the right resources of professional content companies to help you in maintaining a steady supply of quality content.
Staying consistent with link quality is the only way of ensuring a healthy backlink profile that pays back well for SEO.