Google is continuously tightening noose around the neck of Black Hat SEOs and it is visible from the steps Google took in past. It is the largest search engine and millions of people rely on it for information. Google wants to keep faith of its users and the only way to build confidence on its results, it has to take measures to clean the SERPs of the sites pseudo sites that want to look real but are very unreliable.
Black Hat SEO gives quick results as it takes advantage of the technical gaps in the search engine ranking process. But Google and other search engines have started taking note of the unethical ways SEOs use to rank their sites. In this article, we’ll discuss the tactics that can be called vicious. These are six in number.
1. Cybersquatting or Domain Squatting
It is cheating in domain registration. When you register a domain that looks similar to the domain of a leading brand, you do cybersquatting. It isn’t that registering a domain that is similar to the name of a brand is illegal but the purpose with which the domain is booked is illegal. If your single aim is to redirect the traffic of the branded domain to your site and get financial advantage of its name then it is illegal and the brand could drag in court for squatting over his name.
2. Cookie Stuffing or Cookie Dropping
It is a very tricky way of making money taking advantage of pop-ups, toolbars and images that can be embedded in massage boards. Here money is made by sending visitors to targeted sites. Here every cookie targets a site. We can’t say that it is related to a site as it is a fraudulent way of sending clients back to the site.
3. Negative SEO
It is just opposite of SEO. But who would do it as the process will only reduce page rank and traffic of sites. You will do it but not for your website. It is a process of affecting search engine rank and traffic of competitors. And you’ll be amazed to know that your competitors would never come to know who is eating out their rank and traffic.
4. TrackBack Spam
TrackBack is a process of alerting visitors. Bloggers use this tactic to connect to their readers. They alert their readers about new posts but when the process is used repeatedly to get visitors, it is called spam. Bloggers aren’t allowed to misuse TrackBack process.
5. Referrer Spam
Do you know that you can increase statistical data regarding your web traffic, number of visitors and time spend by each visitor on the site? It is called referrer spam as it adds value to the site by enriching the site with statistical data. But the spam can be filtered.
6. Social Network Spam
Black Hat SEOs are always looking for ways and platforms to spread links. Social media is like a playground for the spammers and their links. They send links embedded in comments to posts, private messages and videos. And they send links in bulk. But social media raises a red flag, when links from unknown sources and to unknown destinations start appearing.
High search engine rank is so important that every website wants to achieve it but some sites want to achieve high page rank using shortcuts. SEO has become a time-consuming job due to increased competition but some webmasters aren’t ready to wait. And also there are sites that are launched with a single aim to flourish on the fruits and labors of others.