With more than 60% people searching information on businesses on the web, digital marketing becomes quite important for businesses. There are many ways of making strategies for digital marketing but what is more important is to avoid doing mistakes that can puncture your campaigns.
Here I’ve summed 7 mistakes that markets often make while making strategies for their businesses. Learn from these mistakes and set your marketing process right for good results.
- Allowing the boss to create strategy for digital marketing
A digital marketing strategy should promote and support overall growth and only a competent person could be allowed to create digital marketing strategies and manage the campaigns. Your boss can do it, if he is capable and competent. But it is seen that bosses are always interested in personal gains instead of the cumulative benefit of the organization.
- Setting goals without understanding behavior of targeted audiences
Determine who your target audiences are and study their likes; dislikes; race; demography; education; income and everything that is in anyway related to your business. Taking your product/service for all is a mistake as every business has its targeted audiences. It is only targeted audience that will take active part in discussion and also reciprocate to your call-to-action.
- Avoiding using data
Every social media channel has its analytics that show how your posts are liked and shared; who are the people liking and sharing your posts and the demographics of those visitors. The analytics will show which are posts most liked and shared. The data could look dull and boring but it can provide real help in managing your digital marketing campaigns.
- Not paying attention to technical SEO aspects
SEO has ceased to be a process of collecting backlinks and likes. It is a way of communication with targeted audiences and there are many technicalities involved in the SEO. For instance take video marketing. You know how important it is for your brand but do you know how to make a great video. Ignoring technical aspects of video marketing could kill the objective of marketing.
- Using social media for conversions
Why are you going to social media? If the objective is to convert your followers into customers then your social media campaigns won’t give long-term results. Social media can provide real inputs from targeted audiences. Your objective with social media campaigns should be to get feedback from your customers and not conversions. You should try engaging your customers for long term gains and not to hunt for conversions.
- Not matching campaigns and channels
Matching campaigns and channels is very important for success of social media marketing. When you know that your audiences are more active on a particular media like Facebook, you should allocate more resources to that media instead of scattering the resources over different media channels.
- Running organic and paid parts separately
How much to invest on organic and paid marketing depends on the nature of your business; behavior of targeted audiences and competition. For instance, if you are providing a social service then you can do better with organic search but if you are offering a product and doing well on organic results but not investing on paid searches then your business might not surface on Google SERPs.
Marketing strategies should be based on market trends, behavior of targeted audiences and the competition. There are many things that marketers can do but they should also be aware of the mistakes they could make while creating and optimizing their social media and search engine strategies. Often small steps give great results.