Video Marketing

The Beginner’s Guide To Animated Explainer Videos For Your Business

There are different ways to create a quality and fun marketing campaign these days. An animated explainer video is one of the best solutions you shouldn’t miss. In fact, almost every business has been using the modern advertising technique because of its effectiveness to drive sales, traffic, and income. 

But what is an animated explainer video? What makes it widely used and popular in the industry? Well, you have come to the right place! Read on for more information! 

What is an Animated Explainer Video? 

With the development of technology, marketing strategies have evolved. From emails to newspaper marketing, companies of all sizes use an innovative form of advertising – animated explainer video. Known as short animated videos, this new marketing technique is used to describe the idea of a service or product. Used by startups and established businesses, animated explainer video introduces a new product, together with its benefits. 

Why Incorporate Animated Explainer Video into Your Existing Strategy? 

Searching for a cost-effective and quality marketing tool? Don’t look further than an animated explainer video! While it can save your bank account, it guarantees a good return on your investment (ROI). More than the revenues, here are the other reasons why the modern advertising tool is creating a buzz: 

1. Boost Conversation Rates Up to the Maximum 

Studies show that 73% of people are likely to make a purchase when they see an explainer video. Placing a short and fun clip on your landing page or websites can lead to better user experience. It allows your target market to understand your product as well. 

2. Improve Brand Awareness 

Unlike traditional marketing techniques, an animated explainer video can incite interest among your viewers in a short period. Not only can it go viral in a single platform, but it can also reach other parts of the internet. 

Known as an effective advertising tool, it can boost internet visibility, Google ranking, and customer engagement. It can also increase brand identity over time, helping your business stand out from the competition. 

3. Flexibility in a Variety of Screens 

Videos are flexible. They can be used in conferences, web pages, social media, and big events. They are compatible with a range of gadgets. From smartphones, tablet to larger displays, they can adjust to different screens. With the popularity of mobile phones, it’s time to consider animated explainer videos today. 

4. Good Ranking in Popular Search Engines 

Search engines like Google prioritize any video content. Unlike images or text, videos rank better, which in turn can increase web traffic and high sales within a short period. 

A video in your landing page ensures a good search engine ranking. But don’t overlook the impact of the well-optimized webpage. With a balance of different content, your site will have a wide internet visibility. 

5. Save and Avoid Unnecessary Ads 

Does your website have a bounce rate? Your SEM efforts are probably the culprit. This means a visitor does not stay in your site after they click on your ad. 

Since videos include audio, motion, and graphics, they are a perfect engagement tool to offer ideal entry points to different channels. More interactive and longer site visits mean lower bounce rates. 

6. High Recall Rates 

Research indicates that approximately 80% of web visitors recall a video content for the past 30 days. It is also estimated that approximately 12% of viewers make a positive buying decision. 

Since video marketing is equipped with compelling storytelling and animation, your market experience a better engagement and feel identified as well. 

Why Should You Keep an Explainer Video Short? 

Several startups and companies have been using an animated explainer video. It’s no surprise because of the possible ROI, brand awareness, and great web traffic. But not all get the most out of video marketing. The most obvious mistake that some commit is a long explainer video. In advertising, short video content is the best, especially when your target market has a hectic schedule. 

A clip that goes beyond 90 seconds can bore your viewers. However, content that lasts below 45 seconds is not effective as well. So, study your product, include necessary details, use good designs, and provide unique themes. 

Some of the Components 

Explainer videos are tricky to use. From the script, storyboard, voiceover, sound effects to animation, there are different factors to weigh in mind. Of course, not all businesses have the knowledge to handle such projects. Don’t worry as there are professionals that specialize in explainer video production like Aside from high-end technology, we have the resources needed for a successful project. 

What is your product or service? What makes it different from others? Is it high-quality? Is it available at a competitive price? Then, include these pointers in your script. When writing the script, avoid hifalutin language. You have to be professional, and is the expert to count on. 

After script development, what’s next? Creating a storyboard is crucial. Of course, your services are packed with quality features. But it’s not enough when you don’t have an effective storyboard. Make sure to provide your message at the right time. 

Voiceover is also important. There are many videos with the relevant script and appealing storyboard online. But unclear and creepy voiceover can affect their buying decisions. A strong and catchy one can give businesses an advantage. 

When it comes to sound effects and animation, it should be relevant and innovative. While it sounds simple to perform, it is a challenging task that only a skilled explainer video production specialist can handle. 

Since animated explainer video has been in-demand, the number of specialists has been increasing. While it can be an advantage, it’s daunting to handle. Worry no more! has been established to give everyone a hand. We have the resources and the expertise for projects of all sizes. Whether you want to build brand awareness or boost web traffic, our services are customized and result-driven. Our commitment to quality services also makes us stand out from our competitors. Please feel free to contact us today! 


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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