Pay Per ClickSearch Engine Optimization

8 Ways PPC and SEO Are Better When Used Together in 2019

8 Ways PPC and SEO Are Better When Used Together in 2019 – Several people approach SEO Services as well as PPC Services as completely separate strategies.

And while they are diverse in many ways, it may be cooperative to think of SEO Services as well as PPC Services as being two sides of the same coin search. There are many ways in which SEO, as well as PPC efforts, complement each other, as well as lead to a more successful search strategy.

Share Keyword Information

Simultaneously running organic as well as PPC campaigns gives you double the data to analyze. Determine which organic as well as PPC keywords have the highest conversion rate, and utilize that data to optimize your general strategy.

Maximize the Capability to Own Google SERPs

One of the most significant benefits to combining paid as well as organic efforts is added exposure on the search engine results pages (SERPs). Some companies are tempted to decrease or even eliminate PPC spend if they rank top for a given search term.

If you may dominate in both paid as well as organic search results, you can not only a great increase in traffic but give the impression to potential customers that you’re a significant presence in your market. However, it’s significant to remember that for most results page, the primary one to three results is paid ads.

Put Together E-Commerce Feeds into AdWords Results

Google is doing some wonderful things while it comes to e-commerce. You may now link specific product pages to PPC ads. The ad will feature the product, often with reviews, as well as will take the user openly to the product page, where a purchase may be made. This is a amazing way to offer your existing e-commerce efforts a boost.

Use Site Search Data to Inform PPC Keywords

The key goal of PPC advertising is to figure out which keywords your customers utilize to search your product or service. Allowing site search on your website, and analyzing the terms that are regularly used, mayoffer valuable insight into your customers’ needs as well as search habits.

Grow Your Social Media Visibility

Ad targeting has only grown in its specificity over the last several years. With social media platforms like LinkedIn, YouTube, Facebook, as well as Instagram, the PPC team generates ads that target incredibly specific groups. The outcome of these campaigns have valuable data about key demographics for your product, which the SEO team may then use in turn to write new content as well as refine SEO strategy.

Test Strategic Organic Keywords with PPC

PPC ads are a reliable way to refine your organic keyword strategy. As your long term, organic keyword plan evolves, test the conversion rate of the words you want to rank for with PPC ads. You’ll get instant feedback on the efficiency of the organic keywords you’re after and may fine-tune your strategy accordingly.

The other factors are Real-time Experiments, you may also utilize Search Engine Optimization Services to focus on costly PPC Keywords, influence other forms of PPC to hit your organic goals and Assisted Conversions.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).