Do you measure SEO campaigns to determine their usability? Every SEO does so but not all marketers know how to measure campaigns. A mistake that most marketers make is to ignore important data and look only for positive things.
Here’re 7 important SEO metrics that can provide real help in keeping a tab over your SEO campaigns and also you’ll be able to see how the campaigns are doing and whether you need making any changes in your marketing strategy.
It is traffic coming to your site from your search engine position. It is called organic as it is natural. The traffic is directly proportional to the search engine ranking. High rank brings volumes and low rank gives thin traffic. The site ranks for relevant keywords without giving any favor to search engine.
You should keep an eye over the volume of organic traffic coming to your site from landing page because it is the page that determines how the site is doing and whether it needs improvement. Also you should check traffic by location. It should be checked whether the traffic is coming from targeted areas.
Traffic data would show that some people bounced back from your site soon after visiting the first page. It is called bounce rate and it shows that the visitors either didn’t find the site interesting or they accidentally clicked on the website link. If you find the bounce rate to be high, you need checking reasons for visitors clicking back from your site.
3 Organic Conversion Rate
Not every visitor is a buyer. If your site is receiving 100 visitors and only 30 of them are giving business, you need looking into the low rate of conversion. You should chick conversion by landing page, geographic location, browser and device to make any opinion on the conversion rate and also determine whether the site needs improvement.
4 Exit Pages
These are the last pages visitors clicked back from and it is very important to track the performance of these pages as visitors exited from the site from these pages. You should try finding what made the visitor lose their interest on the site after arriving at those pages.
SEMrush can show which keywords your site is ranking for and once you have the keyword list, you can see whether your website is being optimized for right keywords. The data would help you determine a relevancy of keywords for your website.
6 Local Visibility
If your business is available locally and you are working from more than one place, you should take care of local visibility of your business. Google has a local pack of 3-keywords for businesses that work physically. If it is so, you should see whether your business is appearing on right keywords and whether you’re getting visitors from those keywords.
7 Click-Through Rate (CTR)
Google Analytics provide analysis of traffic in terms of sales. It is called CTR and it reveals the average percentage of visitors clicking through your site and giving business. The report reveals both good and bad sides of the website. For instance, you can easily see which pages are more appealing to visitors and where your site is lagging behind the competitors.
There could be more SEO metrics for measuring search engine performance of websites but the above mentioned are the most important.You can learn more with your experience in digital marketing and try improving performance of your of website. Starting SEO reporting with organic search ranking and natural traffic is a great idea as it reveals the genuine performance of the website.