As a high growth sector, Digital marketing offers good job opportunities.
Candidates looking for managerial or executive Digital Marketing jobs must face interviews wherein their depth of technical knowledge will be tested.
They have to answer questions relating to digital marketing with confidence and finesse. Here we will be discussing some top digital marketing questions and answers usually asked in job interviews.
According to a report, nearly 60 percent of the Indian population (825 million) will be internet users by 2021, with a majority handling higher-generation network connectivity such as 3G and 4G.
The internet surge is a boon for online brands which will also expand the digital marketing sector phenomenally.
Companies running business operations cannot spare quality time to indulge in methods to engage the audience in the ever-changing online market.
That is where Digital marketers, who are trained professionals do a wonderful job. They not only lower the business costs compared to traditional marketing techniques but also identify and prioritize key performance indicators (KPI) with audience tracking.
Digital marketers also assist companies to make data-driven decisions for optimizing customer experience to ensure higher ROI. Here we look at some of the pertinent digital marketing interview questions to help crack it with confidence.
Digital Marketing Job Interview Questions & Answers for Freshers
1. Explain digital marketing?
Digital marketing can be defined as the sum total of all brand marketing tactics happening through online channels. They include techniques such as SEO, SEM, Link building, Email marketing, PPC etc to mention a few.
2. What are the benefits of Digital Marketing?
- It is inexpensive
- It can reach a large audience
- It is measurable
- It will ensure high conversion rates
3. What is PPC?
Pay per click (PPC), also known as cost per click has the advertiser paying the website owner or the publisher when the ads are clicked.
4. What are the segments of digital marketing?
There are two main segments in digital marketing. They are inbound marketing and outbound marketing.
In the case of Inbound marketing, social media, newsletters, e-books, and webinars are used in enhancing the number of clicks on the links i.e. PPC.
Outbound Marketing is an outreach effort for connecting with potential buyers through digital platforms, phone calls, email and attractive advertisements.
5. What is SEO? What is the role of the keyword in SEO?
Search Engine Optimization or SEO in digital marketing seeks to increase the website traffic quality by way of organic search engine results.
Digital marketers use keywords for the user convenience for searching specific information on search engines. For better SEO ranking, using the right keywords is important. Applying keywords at the right place in content will reflect on-site ranking too.
6. What are on-page and off-page optimization?
On-page optimization manages the content and structure of a website. This is unlike off page optimization aimed at improving search engine ranking by procuring external links.
7. What is the difference between White Hat and Black Hat SEO Practices?
White hat SEO practices are legitimate methods to obtain higher rankings in the search engine results pages by following the Google guidelines.
The common white hat SEO techniques include publishing quality content on the website, HTML optimization and restructuring of the website and link acquisition campaigns.
Blackhat SEO tries to take advantage of the weaknesses in the Google’s algorithms to earn higher ranking in the search engine result pages. The techniques include spam links, hidden text, keyword stuffing, and hidden links.
8. Why there is a bigger preference for online marketing compared to offline marketing?
Digital marketing offers numerous benefits. The most useful platforms for online marketing are SEO, web development, and hosting.
They offer a vast range of leads. They can reach a vast number of individuals easily via online marketing. This is made easy as technological development is forcing more people to the online world. People are shunning newspapers, radio or watching TV for information and they prefer online world.
9. What do you mean by keyword streaming?
Keyword streaming is the process of analyzing keywords to pick the best keyword for the website to get good organic traffic and leads.
10. How are bad links characterized?
Bad links are website links that are unrelated to a site’s domain. They will have low page rank and low traffic.
They may be spam links and those from link exchanges, with same anchor texts coming from multiple websites and also links that are not compiled in Google index.
11. What are the best ways to get a natural backlink to a site?
For a newly launched website, the chances of getting fast and natural links are zero. The best way to get a natural backlink is to do guest posts on reputed websites in a particular niche.
12. Mention some areas where keyword optimization is done?
For better page ranking, strategic keyword placement is important. They include the following areas.
- Website Title
- Meta tag
- Website URL
- Web page content
13. Why is competitive analysis important in SEO?
Competitive analysis is important in drafting a marketing plan. This helps in identifying competitors and making strategies in sync with the strengths and weaknesses of the website under consideration.
The evaluation can establish the right USP (Unique Selling Proposition) of the website and can take the message straight to the target market.
14. Explain Google Adwords?
Google Ad words work is the most successful on Pay per Click model (PPC) ad system. Using AdWords businesses can create ads that can be displayed on Google.
15. Mention some methods to promote digital marketing?
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Marketing
- E-commerce Marketing
- Social Media Marketing
- Email Marketing
16. Name some channels to promote digital marketing?
- Affiliated Marketing
- Display Marketing
- Email Marketing
- Search Marketing
- Social Networking
- Video Advertising
- Online PR
17. What is a responsive website?
A website that is capable of adjusting its layout as per the orientation and viewport of a device. In a responsive website, the content on the small screens and big screens will be the same. Only the layout will be different. But it will offer optimal experience over the display size.
18. Mention some of the top digital marketing tools?
- Google Analytics
- Keyword Discovery
- Alexa Ranking
- XML Sitemap Generator
- Crazy Egg Heatmaps
- Favicon Generator
- Digital Point Keyword Tracker
19. What is the difference between direct marketing and branding?
In branding, an advertiser exposes his brand to a wider audience through outreach applications. Popular methods include custom ads, YouTube ads, remarketing and display target ads.
In direct marketing, the advertiser wants more communication with his target audience by way of campaigns such as shopping ads, dynamic search ads, and others.
20. What is Google AdWords Remarketing?
Google AdWords Remarketing is the process of targeting people who visited a site previously yet made no purchases. Remarketing aims the right person with right ads.
21. How is digital marketing certification important?
Digital Marketing Certification enhances authorization at the professional level with a clear rating of the domain expertise. It establishes knowledge and skill levels for digital marketing. For professionals, it is very useful in getting employment in reputed and highly professional organizations.
So, all these Digital Marketing Interview Questions, will give you the assurance and help you take the call to choose the best company you aspire to join.