Before thinking of the Google algorithm update in general, let us explore the concept of what is an algorithm which has answers that say it is a way of solving a problem in a step by step manner. It is widely in data processing, calculation and computer, and mathematical related operations.
An algorithm primarily contains a series of instructions on how to execute an operation or solve a problem in the fastest possible manner.
Google algorithms update involves changes in the system used by the search engine to dig out data from the search index for delivering the best results to a search query.
How The Google Algorithm Update Affects Websites?
Algorithms changes are frequent in Google, it happens mostly on a weekly basis. These 600 plus algorithm updates often perplex marketers to keep pace and optimize their sites.
Parameters of Google Update
Google has more than 200 ranking yardsticks in their algorithm. Some include the following.
- Domain Factors
- Site-Level Factors
- Algorithm Rules
- Page-Level Factors
- Backlink Factors
- User Interaction
- Brand Signals
- Webspam Factors
Google search algorithm update mostly revises the existing combination of algorithms to rank web pages. Some of the important Google algorithm updates are the following.
- EMD (Exact Match Domain)
- Page Layout Algorithm
For example, Panda assigns “quality score” to web pages before ranking. For recovery from Panda penalties, using a site crawler like SEO PowerSuite’s Website Auditor can detect content duplication, thin content and keyword stuffing.
Google Medic Update
Constant refinement of the Google algorithm goes on to get the best quality results. One of the recent Google updates was Medic update of August 2018 that became very significant for its thrust on three variables–expertise, authority, and trust called as EAT data.
Now E-A-T decides Google’s judgement on the overall page quality of a website. According to Marie Haynes of Search Engine Land, the Medic update makes a hard assessment of a website’s authority on the basis of different E-A-T parameters.
Although nobody can predict Google algorithm changes, excellent search engine optimization efforts can make it bulletproof from any harsh algorithm impact.
Tracking Google analytics will show the pattern of changes in the data of a website and can conclude the effects of algorithm updates on the website.
From a Google webmaster perspective, any chance of an adverse impact on page ranking coming from search engine updates can be minimized if SEO rules are followed and basic pillars are strengthened.
This can be ensured via tag managers to make sure that fundamental components are updated so that the website, content, and links are attracting higher search visibility. Correctly executed components of a website will automatically improve the presence in search results.
Make The Website Visible
Making a website visible to crawlers is most important in proceeding toward best page ranking for making it part of top search results.
So, the primary task lies in making a website decked with proper titles, correct loading factors for crawlers to see it.
All websites carry tags that indicate the title, type of content and links. These are elements search engines consider deciding whether a site is relevant for crawling or spidering.
Offer Great Content
Google algorithms seek rich, dense, quality content. That is why ensuring useful information on a site makes it a good fit for Google.
Most Google algorithm updates are programmed in such a way that they can spot shallow content, stuffing of keywords, and irrelevant links used in driving traffic.
To combat this, websites care about providing informative content that is keyword optimized so that there is a better user experience.