According to How To Become A Social Media Marketing Expert in India The primary duty of a social media marketing expert is to achieve success in a social media marketing campaign, which means that you should be able to convince customers using social media channels. The importance of social media marketing is growing day by day as more people spend a lot of time on social media sites. Many companies have reaped the benefits of being pioneers in social media marketing.
Becoming an expert is knowing how to use the various opportunities provided by the social media platforms to best market a product. Let us see some tips for becoming a social media marketing expert.
1. Out of How To Become A Social Media Marketing Expert – Have A Goal
The first thing is to have a goal as to how many posts you are going to post in each social media channel. You should set your goals very clearly and ensure that they are achieved. You should have your content and number of posts ready for the whole week. Mark this in your calendar and share it with your team who are going to create the content for these posts.
You should have a target for each of the social media platforms. Do a research as to how many posts your competitors are doing per day. You have to be active on social media platforms. But you shouldn’t be overly active.
While you can stick to your planned content, you can always change it if there is something exciting to share with the audience. But ensure that you achieve your goals for the number of posts for the week. You can keep adding to the content or modifying as per the situation.
2. Out of How To Become A Social Media Marketing Expert – Each Channel Is Different
You should keep this fundamental thing in mind. No two social media sites are the same nor are the audience there. Your audience on LinkedIn will prefer seriously informative content and not just light news about the company. Prepare content accordingly. Your audience on Instagram is looking for short videos and pictures. They will be looking for more visual content than information.
You should pay a close attention to your audience on each channel and understand what they like to see or read. You should also keep changing your content as per the changing demography of your audience.
3. Out of How To Become A Social Media Marketing Expert – Active Interaction
Your audience in social media is unlike other customers who will just go through your advertisement or blogs. The audience in social media wants responses. They want responses on time because that is when they will feel a connection with the company. This is very important for keeping your audience engaged. All customers feel nice when the company directly responds to their queries.
You can also go one step more if your budget permits. You can offer some freebies for more feedback from customers who may just post a picture with your product. Just respond to them with some free item and ask them to post more on your product. As soon as you get the feedback, arrange to have the free item delivered through your agent or distributor in that area. Such kind of interactions are what work in social media.
One more important thing. Never ignore a negative feedback. If there is some customer who is not happy and posts a negative comment, respond to them with a suitable explanation. If there is no explanation you can always respond saying you have noted the complaint and are taking action. Never leave a negative comment unattended.
4. Out of How To Become A Social Media Marketing Expert – Mistakes Happen
When you are posting a lot of stuff on various social media platforms mistakes are bound to happen. There could be a spelling mistake or a grammar error in your tweet. Just leave it there. People have already read that and there is no point in deleting the tweet and retweeting. People understand minor errors.
If there are major errors like quoting a wrong price or if a customer has been overcharged and the customer has posted in social media, respond actively. Issue an apology immediately and take action to reverse the error. Let it be known through the same channel that action has been taken. Try to get a reply from the complainant that he or she is satisfied with the action taken.
5. Out of How To Become A Social Media Marketing Expert – Analyze The Results
You have to spend the time to see how effective your campaign has been. You should see whether you have increased your followers. You should also see whether you have achieved the goals you set for the number of posts on each social media site. See how many likes and shares you have got for your posts. Check the pageviews. These are some of the ways to check the effectiveness of your campaign.
There is software available to track these data. There are also social media tools like Google Analytics to track your performance. Share your results with other members. You can also talk to the other marketing forces and customer service departments. They are the ones who are actively interacting with customers on the ground. They may give some interesting ideas.
The above are a few tips to make you an expert in social media marketing. You will know more when you do practical work.
Sorav Jain is a well-known digital marketing expert in India. His passion to share his knowledge in the digital marketing field to young professionals for free has gained a lot of admiration. He has written many that articles on a host of topics like facebook advertisement, social media tools, SEO, social media marketing and so on. He has also been invited to deliver speeches in many digital marketing conferences and seminars in India.