How to Successfully Advertise On Facebook Audience Network

Facebook Audience Network is way more than just another Facebook ad campaign. It extends your ad network to go beyond Facebook and reach the targeted audience on mobile websites, apps, instant articles, and videos. The ad network comprises a variety of mobile placements from websites and apps.

The network is genuinely fruitful in engaging the targeted audience and boosting the overall revenue for the organization. With people-first monetization solutions, the Facebook advertising method is designed to grow your business while keeping people engaged. The ad network allows high-value formats, quality ads, and innovative publisher tools.

Why is Facebook Audience Network still a mystery for most Social Media Management experts?

As the Facebook Audience Network provides ads both on and off the Facebook platform (for example, on WhatsApp), the advertisers can’t decide where to place their ads. Unlike Instagram newsfeed, where you know exactly where the advertisement is being displayed, off Facebook ads can be shown on any of the 1 million+ publishers. And, if the ads are served on the wrong website, they can easily damage your brand.

If you aren’t a skilled marketer on the Facebook network, chances are you will most likely run unprofitable Facebook ads. But, to be fair, the ad network is by far the cheapest ad placement option out there. And you might have to do some testing before using it for your brand advertisement.

Here, we have listed a few simple tricks to help you successfully advertise using Facebook Advertising Network.

1. Segment the audience network

Firstly, you must only choose the audience network when selecting placements. Useful for all device types, segment placements can be truly efficient in marketing your campaign. If all the placements have been merged into a single campaign, then the bulk of your spend will be invested in the audience network, as that’s where the cheapest inventory is.

2. Keep the creatives simple

When advertising using Facebook Audience Network, you must keep the creatives as simple as possible. For instance, text images are way more effective than if you used only the compelling images, and the reason is simple.

A mobile user on WhatsApp is often engaged in something else like chatting or reading the status, and they are less likely to interact or click on the ads. So it is best for the social media marketing expert to make the call-to-action as simple as possible so that users never see your creatives as an advertisement.

3. Optimize the ads

Since the Facebook Audience Network gathers data from third-party websites, the conversion rate doesn’t work well on it. To ensure that the cheapest traffic source drives down potential business lead to the sites, it’s worth testing a few campaigns.

Optimizing your brand advertisements can help target the top objectives like website clicks or awareness. This is the trick to boosting traffic through the ad network and maximizing the ROI.

4. Drive instant traffic from outside the US

Most of the ad publishers on the Facebook Audience Network are located within the United States. And the users are mostly from outside the US. So, if your brand offers a product or service that is sold worldwide, then the ad network can be an excellent way to target the right audience. This placement is a unique way to drive cheap, targeted traffic from outside the US.

Give the audience network a try for once!

If you are a social media marketing expert, then you must realize the importance of the ad network by Facebook. Yes, it’s the cheapest placement solution available right now, but it can do wonders for your brand if used correctly.

This network can quickly scale your ad campaign 3 to 5 times faster than any other placement campaign on Facebook. Hence, it is suggested that every business must put some time, effort, and ad spending into correctly testing the ad network. It can work wonders for your brand, and so you must give it a try!

In today’s world of Facebook advertising, the bulk of traffic usually comes from mobile. Hence, it is imperative that the webpages displayed on your website are mobile-friendly. Seek assistance from a specialist Facebook advertising expert to make money using the Facebook Audience Network.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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