Digital Marketing

Is Digital Marketing a Worthy Program to Study?

Selecting a course for the study is often a daunting task for many people. For an informed decision, you should be well acquainted with the market dynamics and relevance of the skills to the market. 

Also, you may consider determining the fields you are well versed in and examining your interests before selecting a topic. You may also consider to take my quiz and discover the means to acquire and monetize your skills. Here are some of the reasons why we think digital marketing is worth your attention in 2021.

High Demand for Digital Marketers 

With the onset of various technological advancements, most companies are shifting to online marketing. The audience has moved to online platforms, making it a more efficient transaction mode than traditional marketing. 

Some of the jobs for digital marketers include brand marketing, content strategizing, digital project planning, and digital media management. This demand for digital marketing skills has created multiple opportunities for digital marketers, with a projected increase in demand over the next five years. 

Job Flexibility

Studying digital marketing allows you to work from anywhere. For instance, you can manage your business from the comfort of your home. Moreover, studying this field gives you relevant skills to start your venture. 

For instance, you may create a blog or offer freelance services to companies. This allows you to earn more money and to work at the convenience of your schedule.

Good Income

Digital marketing is among the best paying freelance fields with an annual salary range of $50,000 and $76,000. With the increased pace that online companies are cropping up, they pay for digital marketers that are bound to shoot. 

Even better, the field allows you to diversify your sources of income, thus allowing you to make the most of your skills. 

Skill Development

Digital marketing combines skills for traditional marketing, content creation, data analysis skills, and design skills. Even better, the field exposes you to the latest trends, thus allowing you to confer the best marketing skills to your business.

Low Investment

Starting a digital marketing job is an easy task that requires little in the way of investment. Unlike other mechanical skills, digital marketing requires proper networking to attract prospects. 

As such, digital marketing allows you to venture into the gig economy, ridding you of the limitations of an 8-6 white-collar job. Even better, the field will enable you to work at your convenience, thus allowing you to venture into other areas and further your skills without forfeiting your job. 

Mapping your preferred career

Unlike other limiting fields, digital marketing opens up many leeways that you can easily approach and earn a living. After completing your career, you may opt to offer services as a content creator, an SEO strategist, or even start your personal growth.

This control over your career path is handy, especially if you intend to seek a unique approach not limited to your studied skills. Digital marketing also instills you with entrepreneurial skills, helping you navigate various issues you may encounter when starting your online business. 


Upon the onset of the COVID-19 pandemic, many industries suffered consequences, forcing many to lay off their workers. The digital economy was not impacted, thus avoiding harsh implications for digital marketers.

This shows that the field has ample security, allowing you to approach your business without the fear of getting laid off. 

Requirements Needed to Become a Digital Marketer

Customer Relations Management (CRM)

This skill helps you to monitor customer experiences and their relationships with a company/brand. It also enables you to monitor and maximize customer experience as well as engage well with the customers.

As a CRM, you can prescribe the media for reaching out to clients and developing various brand loyalty approaches. 

Communication skills

Good communication is essential for becoming a good digital marketer. This helps you to spread impactful messages and build strong relationships with the customers.

Good communication also helps you to interact with your team and pitch your ideas to prospects. 

Social Media Marketing 

Digital marketing is greatly dependent on social media platforms. Having quality social media skills will be of great importance to engage with the customers and companies online.

Proper mastery of social media marketing helps you identify the platforms where various customers lie and reach out programs for optimal interactions.  

Content creation

A digital marketer is tasked with creating, editing, and posting business content and advertisements. As such, a digital marketer should be conversant with various content creation tools.

They should also stay updated with recent products and master the creation of content that impacts the market. 

Final Take The tips above should come in handy when helping you decide on pursuing a course in digital marketing. Success!


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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