Digital Marketing

Looking for career in Digital Marketing?

Digital Marketing  –  It is a targeted, measureable and interactive marketing of products and services using digital media to convert its leads into customers. Digital marketing includes Social media, Content writing, Email marketing, SEO/SEM, Data Analysis, Designing, and much more.

Objectives of Digital Marketing

  • Reach the right audience.
  • Engage with your audience.
  • Ensure efficient spending on your campaign.
  • Maximize return on investment.
  • Possibility to react, change and personalize the messages.
  • Results can be monitored and tracked.
  • Digital media is taking all forms of information on consumption.
  • It’s more affordable to deploy than traditional marketing and advertising.
  • Digital marketing goes from planning to execution more quickly.
  • Digital marketing gives fans/viewers/readers a chance to share your content.
  • Digital marketing campaigns are easier to attach to other campaigns.
  • Digital marketing campaigns have longer shelf lives.
  • It’s easier to change or stop a digital marketing campaign after it starts.
  • Enables Real-Time Customer Service.
  • Connects You with the Mobile Consumer.
  • Helps Generate Higher Revenues
  • Delivers Higher ROI from Your Campaigns
  • Keeps You at Par with Competitors
  • Can Help You Compete with Large Corporation

Digital Marketing Vs Traditional Marketing


 Career in Digital World23

Benefits of Digital Marketing Career

Become an In-Demand Professional

Benefit from More Career Choice

Benefit from More Career Choice

You Can KickStart Your Own Career

How much you can make in Digital Marketing?

  1. Search Engine Optimization (seo)- By learning SEO and its tactics like competitor analysis organic listing, blogging, fresh content, keyword research, link building, Google analytics etc. we can earn around 2.5 lakhs p.a in India.
  2. Search Engine Marketing (SEM)- By analytical skills, research skills, paid campaigns, data driven analysis we can earn around avg.3.0 lakh p.a in India.
  3. Content Marketing- By skills like good communication in English, story teller, data visualization and creativity and research we can earn around 406,167p.a in India as content marketing manager.
  4. Social Media Marketing (SMO)- From facebook, pinterest, linkedin, instagram, twitter, google plus, graphics,news feed, text, videos we can earn around 2 lakhs p.a in India.
  5. Email Marketing – By periodic newsletters, promo emails, autoresponders, email surveys and email analytics we can earn around 3 lakhs p.a in India.
  6. Mobile Marketing – by sms, QR codes, push notifications, In-Game mobile marketing, MMS, App based mobile marketing , Bluetooth we can earn around 3.5 lakhs p.a in India.
  7. Web Analytics – By Google analytics, piwik, yahoo web analytics, omniture, clicky we can earn around 3.5 lakhs p.a in India.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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