In a bid to improve quality of its advertisement and also to retain its position of most preferred social media site for advertisement, Facebook rolled out an education and certification program for advertisers. It isn’t that the uncertified advertisers will be barred from Facebook but the certified advertisers will get more credibility. Certified advertisers will be given badges that they can add to their sites.
Certifications are awarded for:
- Planning Professional
- Buying Professional
First of all, you need passing Facebook Advertising Core Competencies test before going for a professional certificate of your choice. It is no simple test as Facebook follows the pattern of college exams. The Facebook Certification Policy reads:
- No electronic gadgets including mobiles and tablets are allowed
- No paperwork is allowed
- No breaks are allowed
- No discussion on the questions even after the exam
- Participants have to agree on Candidate Non-Disclosure Agreement before sitting in the exam
The exam hall resembles like a college hall. A Greeter runs an identification check on all the participants to establish their identity and also perform security checks. After checking in, a Proctor starts the exam and monitors every person taking the exam. It is done to ensure transparency and credibility of the certification. Only legitimate participants are allowed to sit in the exam.
How to pass the exam?
Study material is provided by Facebook and also it is made simple and comprehensible with videos and infographics. Visit Facebook Blueprint for eLearning. There are over 50 modules on basics of creating ads and managing ad campaigns. Blueprint contains study material and sample tests for practice. Work hard on the exam to get a hold of the Facebook ads and their management.
Once you are prepared, you should take a break of 2-3 days to check your ability as Facebook Blueprint Certification is a tough nut to crack. The level of questions is higher and it requires an analytical bent of mind to pass the exam. Take time to test your ability and sit in the exam only when you are confident of passing the test.
How to appear in the test?
For Facebook Certification test, you need scheduling a date with Pearson VUE. Select the certificate you want to get and choose a suitable date for the exam. Pay exam fee that is $150 and receive testing policies. Accept the policies and start preparing for the exam.
Facebook Advertising Core Competencies: The test determines knowledge in FB tools and best practices for managing FB pages. It includes creating ads and targeting audiences. Also it tests the basic knowledge on Facebook media planners and buyers.
Facebook Certified Buying Professional: The exam measures knowledge on ad types and process of buying ads on FB. It tests delivery skills and ability to troubleshoot ad issues. Mapping ad formats, targeting audiences and understanding and testing Facebook pixel and SDK are other crucial elements of the exam.
Facebook Certified Planning Professional: The test includes advance skills in managing Pages and targeting audiences with maximum impact. It tests implementation of planning strategies and best practices and tying FB products with marketing strategy.
Each exam carries 1000 marks and candidates with 700 marks are declared pass. Unsuccessful candidates can reappear for the exam after 30 days. The certification is provided for one year but it can be renewed before it expires.
Social media is an important part of digital marketing and Facebook is the face of social media. It is the largest social media platform with 1B+ users and also it is the most preferred platform for social media advertising. Taking Facebook Blueprint Certification is in the best interest of digital marketers.