Link building is an essential part of SEO. It is an ongoing process but SEOs forget keeping an eye over the process. Here is how links should be built and also you should know how you can keep track of the links. This blog is quite useful for beginners.
Posting blogs like a guest is a great tool for generating quality links that Google has warned SEOs against guest postings. It is so because there was a time when guest posts were made solely with the aim of producing backlinks. Posts made with the objective of link building are often of low-quality and they don’t add any value to the blog. But high quality posts serve dual purposes that are adding quality to the blogs and creating backlinks.
- Public relations
Writing a press release and submitting it for review by the Internet users is also a way to generate quality backlinks. PR submission looks like guest posting but there is a difference between both the moves. In press release writing, you introduce new things, products, features or services. Here the objective is to highlight latest things. In a press release, you can be added to directories and databases.
Websites keep their content updating and moving around. Old pages are redesigned and the content moved from one page to another. But links don’t move. Links that point to vacant pages are called broken links and they aren’t good for any website. But SEOs can mage quality links from broken links. They can look for relevant sites with broken 404s and help those sites removing 404s with quality content.
Skyscrapping is an SEO technique that works pretty well. It involves finding quality content and refreshing the content by adding more words, points and questions to it. What you do is find an article and make it more useful and attractive. It is simple and you don’t have to work hard on it. Keep some points in mind while refreshing content.
- Which questions are left out by the author?
- Which instructions are difficult to follow?
- Which parts aren’t addressed?
Do some research on the content and improve it by adding more words, questions or points to it. In this way you can generate a quality backlink material in a hassle free manner.
- Resource links
These are high-quality links as they are linked to in-depth research or research and analysis. Usually, you get links for your blog or webpages but you don’t get resource links. Try creating resources like creating a report that everyone in your domain needs. But the research must be original. Others will use the resources on their blogs and sites and in this way link to your resources.
- Hunting backlinks
It is easy to get links from the sites that are linked to your competitors. Follow your competitors to find where from they get getting links and approach those sites for links. You are likely to get links from the sites from where your competitors are getting links. It is the easiest method of getting quality links. But you need doing some efforts in research the backlink profiles of your competitors and then copying those profiles to get links for your site.
Link building was and also it is a crucial part of SEO as Google prefers links. It wants the web to decide on sites are doing better and it has limited its role only to keep an eye on link quality. There are many ways of building links but SEOs should focus more on quality than quantity.